Digital transformation for distributors.

Delight both your principals and your customers with a modern online experience that differentiates your brand and accelerates business growth.

Get a Demo

We are the masters in product master data management.

Most people identify Knowde as a marketplace for ingredients, polymers and chemicals, but that is not the core of our business. At our core, we are a product master data, PIM and Knowledge company. It’s why we named the company Knowde — a hybrid of “knowledge” and “graph data nodes.” This mastery in product data is the value we bring to distributors. Since 2017, we’ve been building the best PIM for distributors and suppliers in our industry.

Knowde’s objective is to digitally transform the ingredient, polymer and chemical industries — it has been since day one.

To do this, we had to solve the root of the problem holding our industry back from successful digital transformation: organizing and digitizing product data. Knowde helps distributors master their product data and transform their business.

The Road to Digital Transformation

01

Organize and digitize your product data

02

Enable your sales team to sell every product

03

Empower your customers to find your products online

04

Power your business systems with clean data

“At Brenntag, our digital roadmap started with organizing product data. This was by far the most challenging task.”

Karsten Beckmann
Former CEO EMEA at Brenntag

Infographic showing how Knowde AI works: Knowde AI ingests and processes all data types, connects data to chemical taxonomy and stores it in a central source of truth.

01

Everything starts with organizing your product data.

As a distributor, you have thousands of products across suppliers and markets. Your product data is disorganized and spread across your organization; it’s trapped in PDFs, spreadsheets and SharePoint drives.

There’s no central source of truth. Your principals use different language to describe and categorize their product portfolios, making it nearly impossible for you to standardize yours.

Organizing and harmonizing all of your product data across suppliers and markets is incredibly challenging, but it’s the first step to successful digital transformation.

02

Enable your sales team to sell. Every. Single. Product.

Once your PIM is ready, use it to enable your internal teams with Knowde’s sales enablement application, turning your sales team into an organic growth engine. With access to comprehensive product data, your team will better understand your entire product portfolio and provide recommendations to more effectively upsell and cross-sell customers.

03

Empower your customers to find your products online from every supplier brand.

Your PIM system can also supercharge your website with a turnkey platform that delivers an instant customer experience upgrade. Enable your customers to learn about your products, browse the entire catalog, engage with your team, or transact with you online, while easily promoting all of your principal brands in one place.

04

Manage your data in a PIM custom-built for your industry.

Your critical business systems like your ERP or CRM need accurate and comprehensive product data to yield real, actionable insights; feed them with clean data from a centralized PIM.

Transform your digital customer experience today!

Get a Demo
Illustration showing Knowde as the nucleus of an atom, with data radiating from the center