Search in
Personal Care
Revealing the power of beauty
Meeting the needs of the personal care and aroma markets with services, solutions and sustainability

Personal care trends and concepts

The consumer has many choices. As a formulator, staying current on emerging beauty trends is critical to staying in synch with market demands. DSM helps you by organizing our comprehensive set of leading technologies so you can find them when you’re exploring solutions to develop your formulations in context of how they stimulate consumer interests and the evolving market trends.

Healthy Beauty

Being in control of our well-being and appearance doesn’t have to stop with a healthy lifestyle. 

At DSM, we have taken an in-depth look at the growing enthusiasm for medical beauty, and the products currently serving this trend, to make sure we offer customers the best skin care ingredients for non-invasive solutions.

Explore healthy beauty options
Clean beauty
Consumers are beginning to value “feel-good”, “guilt-free” and products they can trust over luxury and status items. Long-established values and traditions are also coming back in vogue. DSM’s latest market study shows that this growing enthusiasm for “Good Beauty” approaches has various trend expression: transparent beauty, good beauty, natural beauty, minimalistic beauty.
Get clean today
Mindful beauty

Consumers are searching for beauty experiences to escape the challenges of trying to keep up with the ever-increasing pace and pressures of modern life can be physically, mentally and emotionally draining. DSM Mindful Beauty gives them the inner balance they are seeking.

Find mindful beauty solutions
Beauty diversity
While multiculturalism is nothing new, minority groups have shifted from being overlooked to having major consumer clout. Diversity, however, is so much more than skin color – gender, sexual orientation, lifestyle, individual needs of skin, sun and hair care products, and life choices also matter.
Discover diversity in beauty
Fast beauty

Fast Beauty embraces the fast-paced, hyper-connected world of today. Social Media is defining global beauty standards, led by increasingly powerful influencers. “Fast Beauty” brands create “on-trend products” that are produced and launched quickly. Whether it’s “on the go”, hybrid beaty, eBeauty or Instant beauty, we have what you need to merge into the fast lane.

Hop on to fast Beauty

Browse Products by Market (2)

Browse Products by Technology (2)

Brands (51)

Experts (5)

Edson Barros


Joreen Tan


Jacqueline Spirig

Customer Service

Hi, Are you located in EMEA? Please contact me for any questions related to our Personal Care portfolio.

Kara Keene


Thank you for your interest in DSM Personal Care ingredients. I serve the N.A. region - U.S. and Canada. I'll be happy to help you with your request.

Denise Wu

Customer Service

Thank you for your interest in DSM Personal Care ingredients. I am Denise Wu from PCA Greater China. We will revert your request as soon as possible, please let us know in case you need further details. Thank you ! Denise Wu - Business Assistant & CDC Specialist

Documents (134)

ALPAFLOR® Infographic
DSM Sustainability Imp’Act Card™
DSM Guide to Eco Labels
Natural in Personal Care
Amphisol® More Appealing Sun Products