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Advance Cleansing to the Next Level

Advance Cleansing to the Next Level

Consumer focus on health and wellness is inspiring a burgeoning trend in beauty care with innovative, on-the-go personal care product formats. Consumers spend more of their life ‘on-the-go’ due to increasing levels of commuting and out-of-home entertainment. Therefore, time in our busy world has become more precious and consumers want products that deliver instant results in real time. Feeling the benefits immediately also encourages people to use a product more frequently.

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“My beauty motivation: Life is too short, so I need products that work fast and does not disrupt the flow of my life!”

Our concept recommendation:

Advance Cleansing to the Next Level

Powered by the moisture-magnet PENTAVITIN®, this range gently cleanses skin and supports its natural protective barrier, for immediate and long-lasting comfort even with frequent showering. Taking skin from dry to normal only one hour after showering- from head to toe.

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Related Formulations

Hydro Mousse Cleanser

This soft, foamy mousse cleanser skin care formulation gently washes away dirt and other impurities without stripping skin of its natural moisture.

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Micellar Cleansing Water

This powerful gentle micellar water skin formulation works like a magnet - the micelles capture and lift away dirt, impurities and make-up, leaving skin perfectly clean, and refreshed.

Extra Moisturizing Mousse Cleanser

This Extra Moisturizing Mousse Cleanser rinse-off formulation with the moisturizing ingredient PENTAVITIN® and the skincare ingredient SERICIN nourishes and soothes the skin all day long.

24H Hydration Shower Gel

This 24H hydration shower gel formulation is a soap-free, daily hygiene formulation that gently cleanses, hydrates and protects fragile skin.

Deep Moisturizing Cream Wash

This deep moisturizing cream wash rinse-off formulation perfectly cleans and takes care of your skin in one easy step, leaving you feeling fresh and fabulous after every wash.

Related Products

TILAMAR® Boost 150

The hair care polymer ingredient TILAMAR® Boost 150 offers both, hair volume and care properties with its unique mode of action. It increases hair elasticity and style ability.

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PENTAVITIN®

The natural moisturizing skincare ingredient PENTAVITIN® provides powerful hydration to all facial areas, visualized by new facial skin hydration color mapping technology.

Niacinamide PC

In cosmetic applications, Niacinamide PC, a form of vitamin B3, helps to rebalance skin pigmentation, refines pores and improves skin elasticity. It helps to protect from UV and blue light damage.

Sericin

Sericin forms a highly substantive, protective anti-wrinkle film on the skin surface, imparting an immediate, long-lasting, smooth, silky feeling that even persists after a showering.

Who is Lara?

Never a dull moment with Lara: she enjoys living life to the fullest! She is mixing a full-time career with taking care of her family and still never misses an opportunity to catch up with her friends. She loves going away for a weekend on a city trip, either with her family or her friends . For her, life is too short: she lives in the moment and lives it with intensity.

What are her needs?


  • Instant radiance and luminosity
  • A skin that does not look dull or fatigued
  • Occasionally expressive & festive make up, for example smoky eyes

Her skin & hair care and beauty preferences are:


  • Products that give immediate and instant results: face-sheet masks, hair make up, root-coverage colors, soft focus, masking imperfections solution, 2 in 1 products
  • Optimal time usage: products that work fast or the application of which does not disrupt the flow of her hectic life

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