The Fast Beauty personal care trend reflects the fast-paced, hyper-connected world of today. Social Media is defining global beauty standards, led by increasingly powerful influencers. “Fast Beauty” brands create “on-trend products” that are produced and launched quickly.
Following this fast pace, we have identified four subtends which are serving the needs of today’s society by reflecting the busy, disruptive balancing act of consumers’ lifestyles.
DSM’s researchers listened to consumers and found that although dry skin is a major concern for most women worldwide, time pressures mean that body moisturization is often neglected. So we developed a multifunctional body care formulation that offers instant skin comfort while locking in moisture for 72 hours – for maximum efficiency combined with maximum enjoyment.