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Turn Up The Volume

Embracing multicultural beauty, gender fluidity and new aging in cosmetics and personal care

Beauty today is all about respect for the individual. Consumers no longer feel restricted by their age, gender or ethnic background and are looking for unique, customized products and services that celebrate and play to their strengths. Wider opportunities for travel have made the world a smaller place. A growing number of consumers are interested in brands that represent their backgrounds and this has boosted demand for products tailored to specific individual needs.

Download Concept

“My beauty motivation: Your beauty comes from your uniqueness, so let’s celebrate our natural beauty!”

Our concept recommendation:

Turn Up The Volume

Powered by the polymer ingredient TILAMAR® Boost 150, this hair care range offers amazing performance on all types of hair. With volume boosting technology for immediate and long lasting results combined with innovative active ingredients and vitamin actives that care for your scalp. Have it all with big hair.

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Related Formulations

Silver Fox 24H Volume Shampoo Formulation

Thanks to the unique polymer ingredient TILAMAR® Boost 150 there’s now an easy way for white hair becoming thinner with aging to enjoy long lasting beautifully volumized hair without compromising on care!

Liftoff Styling Potion Wax Formulation

A Styling Potion Wax Formulation with a light soufflé and soft texture powered by TILAMAR® PDO with NØØVISTA for a lightweight style. Natural hold and volume boost will be ensured by the styling ingredient TILAMAR® Fix A1000 and the volume boosting polymer ingredient TILAMAR® Boost 150.

Sulfate-Free 24H Volume Shampoo

With this sulfate-free shampoo formulation you can boost your hair volume up to 24h while leaving it feeling perfectly cared for thanks to the microbiome friendly polymer ingredient TILAMAR® Boost 150.

2Min/24Hr Volume Conditioner Fluid

A conditioner fluid hair care formulation that builds long-lasting volume up to 24h thanks to the unique polymer ingredient TILAMAR® Boost 150.

Related Products

TILAMAR® Boost 150

The hair care polymer ingredient TILAMAR® Boost 150 offers both, hair volume and care properties with its unique mode of action. It increases hair elasticity and style ability.

PENTAVITIN®

The natural moisturizing skincare ingredient PENTAVITIN® provides powerful hydration to all facial areas, visualized by new facial skin hydration color mapping technology.

TILAMAR® PDO with NØØVISTA

The multifunctional microbiome-friendly ingredient TILAMAR® PDO with NØØVISTA is the first made-in-Europe cosmetic 1,3-propanediol, 100% bio-sourced and originated from non-GMO and palm oil-free feedstocks.

DL-α-Tocopherol

Vitamin antioxidants are used to stabilize oxygen- sensitive ingredients in cosmetic formulations. DL-α-Tocopherol protects formulation against oxidation.

Who is Alicia?

Embracing multicultural beauty, gender fluidity and new aging in cosmetics and personal care


Beauty today is all about respect for the individual. Consumers no longer feel restricted by their age, gender or ethnic background and are looking for unique, customized products and services that celebrate and play to their strengths. Wider opportunities for travel have made the world a smaller place. A growing number of consumers are interested in brands that represent their backgrounds and this has boosted demand for products tailored to specific individual needs.

What are her needs?


  • An even and bright looking skin tone
  • Products promoting her inner radiance, emphasizing her personal traits
  • Products promoting her inner radiance, emphasizing her personal traits

Her skin & hair care and beauty preferences are:


  • Customized skincare for her specific skin type, helping her to get the best out of her natural skin complexion
  • Hair products dedicated to her specific type of hair, often under served by the cosmetic industry
  • A large variation in facial makeup colors
  • Natural tinted sun care applications (not leaving white marks)

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Document Name
Type
Products
Learn More
DSM Naturals Brochure
Other
PENTACARE-HP PF, ALPAFLOR® SAMBUCUS AO, ALPAFLOR® SCUTELLARIA AO, PREREGEN® PF, VALVANCE® Touch 210, COLHIBIN PF, STIMU-TEX® AS, PEPHA®-TIGHT, PENTAVITIN®, PEPHA®-CTIVE, ALPAFLOR® ARTEMISIA AO, ALPAFLOR® BUDDLEJA AO, PEPHA®-AGE, ALPAFLOR® NECTAPURE PF, ALPAFLOR® IMPERATORIA AO, ALPAFLOR® ALP-SEBUM CB, ALPAFLOR® EDELWEISS B, ALPAFLOR® EDELWEISS EP, ALPAFLOR® GIGAWHITE, ALPAFLOR® LINUM AO, ALPAFLOR® MARRUBIUM AO, DISMUTIN® PF, DSM ARGAN OIL, DSM ERYTHRULOSE, DSM HYALURONIC ACID-BT, HYASOL PF, DSM Mixed Tocopherols 95, IRICALMIN PF, LACTOMIDE, DSM SERICIN, ELHIBIN® PF, PEPHA®-PROTECT, PHYTALURONATE® PF, REGU®-SEB, REGU®-SCENCE, REVITALIN® PF, REGU®-SLIM, SETAKOL® PF, REGU®-AGE PF, BEAUACTIVE®, Life’s GLA™ ‘10’ n-6 Oil, OXY 229 PF, PENTACARE-NA PF, Life’s GLA™ '25' n-6 Oil, CEPHALIPIN NP 2, DSM D-α-Tocopheryl Acetate, PARSOL® TX, ALPAFLOR® MALVA AO, LIPOGARD, VALVANCE® Look 100, VALVANCE® Touch 250
Other
Products: PENTACARE-HP PF, ALPAFLOR® SAMBUCUS AO, ALPAFLOR® SCUTELLARIA AO, PREREGEN® PF, VALVANCE® Touch 210, COLHIBIN PF, STIMU-TEX® AS, PEPHA®-TIGHT, PENTAVITIN®, PEPHA®-CTIVE, ALPAFLOR® ARTEMISIA AO, ALPAFLOR® BUDDLEJA AO, PEPHA®-AGE, ALPAFLOR® NECTAPURE PF, ALPAFLOR® IMPERATORIA AO, ALPAFLOR® ALP-SEBUM CB, ALPAFLOR® EDELWEISS B, ALPAFLOR® EDELWEISS EP, ALPAFLOR® GIGAWHITE, ALPAFLOR® LINUM AO, ALPAFLOR® MARRUBIUM AO, DISMUTIN® PF, DSM ARGAN OIL, DSM ERYTHRULOSE, DSM HYALURONIC ACID-BT, HYASOL PF, DSM Mixed Tocopherols 95, IRICALMIN PF, LACTOMIDE, DSM SERICIN, ELHIBIN® PF, PEPHA®-PROTECT, PHYTALURONATE® PF, REGU®-SEB, REGU®-SCENCE, REVITALIN® PF, REGU®-SLIM, SETAKOL® PF, REGU®-AGE PF, BEAUACTIVE®, Life’s GLA™ ‘10’ n-6 Oil, OXY 229 PF, PENTACARE-NA PF, Life’s GLA™ '25' n-6 Oil, CEPHALIPIN NP 2, DSM D-α-Tocopheryl Acetate, PARSOL® TX, ALPAFLOR® MALVA AO, LIPOGARD, VALVANCE® Look 100, VALVANCE® Touch 250
Trends Vitamins for Healthy and Beauty Skins Vitamin B5
Other
STAY-C® 50, VALVANCE® Touch 210, PENTAVITIN®, DSM DL-α-Tocopheryl Acetate, ALPAFLOR® ALP-SEBUM CB, HYASOL PF, IRICALMIN PF, DSM Niacinamide PC, PARSOL® HMS, DSM D-Panthenol 75L, PARSOL® 1789, PARSOL® 340, PARSOL® EHS, DSM ALLANTOIN
Other
Products: STAY-C® 50, VALVANCE® Touch 210, PENTAVITIN®, DSM DL-α-Tocopheryl Acetate, ALPAFLOR® ALP-SEBUM CB, HYASOL PF, IRICALMIN PF, DSM Niacinamide PC, PARSOL® HMS, DSM D-Panthenol 75L, PARSOL® 1789, PARSOL® 340, PARSOL® EHS, DSM ALLANTOIN
DSM Personal Care Brochure
Other
PENTACARE-HP PF, ALPAFLOR® SAMBUCUS AO, ALPAFLOR® SCUTELLARIA AO, PREREGEN® PF, STAY-C® 50, TILAMAR® OP 40, TILAMAR® Fix A1000, TILAMAR® Quat 2240, TILAMAR® Quat 640, TILAMAR® Boost 150, VALVANCE® Touch 210, SYN® GLOW, SYN® STAR, SYN® TACKS, DSM Ascorbic Acid Fine Granular, COLHIBIN PF, STIMU-TEX® AS, ALL-Q (Coenzyme Q10) plus, PEPHA®-TIGHT, PENTAVITIN®, PEPHA®-CTIVE, ALPAFLOR® ARTEMISIA AO, ALPAFLOR® BUDDLEJA AO, DSM DL-α-Tocopheryl Acetate, PEPHA®-AGE, ALPAFLOR® NECTAPURE PF, ALPAFLOR® IMPERATORIA AO, DSM D-Biotin, ALPAFLOR® ALP-SEBUM CB, ALPAFLOR® EDELWEISS B, ALPAFLOR® EDELWEISS EP, ALPAFLOR® GIGAWHITE, ALPAFLOR® LINUM AO, BeauPlex® VH, ALPAFLOR® MARRUBIUM AO, DSM ALPHA-ARBUTIN, DISMUTIN® PF, DSM ARGAN OIL, DSM Ethyl Panthenol, DSM DL-α-Tocopherol, DSM D-Panthenol, DSM ERYTHRULOSE, DSM Folic acid, DSM HYALURONIC ACID-BT, HYDROLASTAN PF, HYASOL PF, DSM Mixed Tocopherols 95, IRICALMIN PF, DSM PHYTANTRIOL, DSM Niacinamide PC, LACTOMIDE, DSM Pyridoxine Hydrochloride, DSM RETINOL GS 50, DSM SERICIN, DSM Vitamin A Palmitate 1.7 MIU/g, ELHIBIN® PF, PEPHA®-PROTECT, MELAWHITE® PF, MELFADE® PF, PARSOL® 5000, PARSOL® Guard, PARSOL® HMS, PARSOL® HS, PARSOL® SLX, PENTAGLYCAN PF, PHYTALURONATE® PF, REGU®-FADE, REGU®-SEB, REGU®-SCENCE, REVITALIN® PF, REGU®-SLIM, REGU®-STRETCH, SETAKOL® PF, SYN® AKE, SYN® EYE, SYN® TC, SYN® HYCAN, PARSOL® Max, SYN® UP, REGU®-AGE PF, DSM Ascorbic Acid Fine Powder, BEAUACTIVE®, Life’s GLA™ ‘10’ n-6 Oil, BEL-EVEN®, DSM D-Panthenol 75L, OXY 229 PF, PENTACARE-NA PF, Life’s GLA™ '25' n-6 Oil, DSM DL-Panthenol 50 L, CEPHALIPIN NP 2, DSM Ascorbic Acid Ultra Fine Powder, DSM D-α-Tocopheryl Acetate, DSM Vitamin A Palmitate 1.0 MIU/g (tocopherol), DSM Vitamin A Palmitate 1.0 MIU/g (BHA/BHT), DSM Vitamin A Palmitate 1.7 MIU/g (tocopherol), DSM Vitamin A Palmitate 1.7 MIU/g (BHA/BHT), DSM Vitamin A Palmitate/M 1.0 MIU/g (tocopherol), PARSOL® 1789, PARSOL® 340, PARSOL® EHS, PARSOL® Shield, PARSOL® MCX, PARSOL® TX, PARSOL® ZX, DSM ALLANTOIN, SYN® COLL, ALPAFLOR® MALVA AO, AMPHISOL® A, AMPHISOL® K, LIPOGARD, DSM COLLAGEN 1%, DSM COLLAGEN BOVINE 1%, VALVANCE® Look 100, VALVANCE® Touch 250, DSM Vitamin A Acetate 1.5 MIU/g
Other
Products: PENTACARE-HP PF, ALPAFLOR® SAMBUCUS AO, ALPAFLOR® SCUTELLARIA AO, PREREGEN® PF, STAY-C® 50, TILAMAR® OP 40, TILAMAR® Fix A1000, TILAMAR® Quat 2240, TILAMAR® Quat 640, TILAMAR® Boost 150, VALVANCE® Touch 210, SYN® GLOW, SYN® STAR, SYN® TACKS, DSM Ascorbic Acid Fine Granular, COLHIBIN PF, STIMU-TEX® AS, ALL-Q (Coenzyme Q10) plus, PEPHA®-TIGHT, PENTAVITIN®, PEPHA®-CTIVE, ALPAFLOR® ARTEMISIA AO, ALPAFLOR® BUDDLEJA AO, DSM DL-α-Tocopheryl Acetate, PEPHA®-AGE, ALPAFLOR® NECTAPURE PF, ALPAFLOR® IMPERATORIA AO, DSM D-Biotin, ALPAFLOR® ALP-SEBUM CB, ALPAFLOR® EDELWEISS B, ALPAFLOR® EDELWEISS EP, ALPAFLOR® GIGAWHITE, ALPAFLOR® LINUM AO, BeauPlex® VH, ALPAFLOR® MARRUBIUM AO, DSM ALPHA-ARBUTIN, DISMUTIN® PF, DSM ARGAN OIL, DSM Ethyl Panthenol, DSM DL-α-Tocopherol, DSM D-Panthenol, DSM ERYTHRULOSE, DSM Folic acid, DSM HYALURONIC ACID-BT, HYDROLASTAN PF, HYASOL PF, DSM Mixed Tocopherols 95, IRICALMIN PF, DSM PHYTANTRIOL, DSM Niacinamide PC, LACTOMIDE, DSM Pyridoxine Hydrochloride, DSM RETINOL GS 50, DSM SERICIN, DSM Vitamin A Palmitate 1.7 MIU/g, ELHIBIN® PF, PEPHA®-PROTECT, MELAWHITE® PF, MELFADE® PF, PARSOL® 5000, PARSOL® Guard, PARSOL® HMS, PARSOL® HS, PARSOL® SLX, PENTAGLYCAN PF, PHYTALURONATE® PF, REGU®-FADE, REGU®-SEB, REGU®-SCENCE, REVITALIN® PF, REGU®-SLIM, REGU®-STRETCH, SETAKOL® PF, SYN® AKE, SYN® EYE, SYN® TC, SYN® HYCAN, PARSOL® Max, SYN® UP, REGU®-AGE PF, DSM Ascorbic Acid Fine Powder, BEAUACTIVE®, Life’s GLA™ ‘10’ n-6 Oil, BEL-EVEN®, DSM D-Panthenol 75L, OXY 229 PF, PENTACARE-NA PF, Life’s GLA™ '25' n-6 Oil, DSM DL-Panthenol 50 L, CEPHALIPIN NP 2, DSM Ascorbic Acid Ultra Fine Powder, DSM D-α-Tocopheryl Acetate, DSM Vitamin A Palmitate 1.0 MIU/g (tocopherol), DSM Vitamin A Palmitate 1.0 MIU/g (BHA/BHT), DSM Vitamin A Palmitate 1.7 MIU/g (tocopherol), DSM Vitamin A Palmitate 1.7 MIU/g (BHA/BHT), DSM Vitamin A Palmitate/M 1.0 MIU/g (tocopherol), PARSOL® 1789, PARSOL® 340, PARSOL® EHS, PARSOL® Shield, PARSOL® MCX, PARSOL® TX, PARSOL® ZX, DSM ALLANTOIN, SYN® COLL, ALPAFLOR® MALVA AO, AMPHISOL® A, AMPHISOL® K, LIPOGARD, DSM COLLAGEN 1%, DSM COLLAGEN BOVINE 1%, VALVANCE® Look 100, VALVANCE® Touch 250, DSM Vitamin A Acetate 1.5 MIU/g
Vitamins (Quali®) Brochure
Other
STAY-C® 50, DSM Ascorbic Acid Fine Granular, DSM DL-α-Tocopheryl Acetate, DSM D-Biotin, BeauPlex® VH, DSM Ethyl Panthenol, DSM DL-α-Tocopherol, DSM D-Panthenol, DSM Folic acid, DSM Mixed Tocopherols 95, DSM Niacinamide PC, DSM Pyridoxine Hydrochloride, DSM RETINOL GS 50, DSM Vitamin A Palmitate 1.7 MIU/g, DSM Ascorbic Acid Fine Powder, DSM D-Panthenol 75L, DSM DL-Panthenol 50 L, DSM Ascorbic Acid Ultra Fine Powder, DSM D-α-Tocopheryl Acetate, DSM Vitamin A Palmitate 1.0 MIU/g (tocopherol), DSM Vitamin A Palmitate 1.0 MIU/g (BHA/BHT), DSM Vitamin A Palmitate 1.7 MIU/g (tocopherol), DSM Vitamin A Palmitate 1.7 MIU/g (BHA/BHT), DSM Vitamin A Palmitate/M 1.0 MIU/g (tocopherol), DSM Vitamin A Acetate 1.5 MIU/g
Other
Products: STAY-C® 50, DSM Ascorbic Acid Fine Granular, DSM DL-α-Tocopheryl Acetate, DSM D-Biotin, BeauPlex® VH, DSM Ethyl Panthenol, DSM DL-α-Tocopherol, DSM D-Panthenol, DSM Folic acid, DSM Mixed Tocopherols 95, DSM Niacinamide PC, DSM Pyridoxine Hydrochloride, DSM RETINOL GS 50, DSM Vitamin A Palmitate 1.7 MIU/g, DSM Ascorbic Acid Fine Powder, DSM D-Panthenol 75L, DSM DL-Panthenol 50 L, DSM Ascorbic Acid Ultra Fine Powder, DSM D-α-Tocopheryl Acetate, DSM Vitamin A Palmitate 1.0 MIU/g (tocopherol), DSM Vitamin A Palmitate 1.0 MIU/g (BHA/BHT), DSM Vitamin A Palmitate 1.7 MIU/g (tocopherol), DSM Vitamin A Palmitate 1.7 MIU/g (BHA/BHT), DSM Vitamin A Palmitate/M 1.0 MIU/g (tocopherol), DSM Vitamin A Acetate 1.5 MIU/g
Skin Bioactives Brochure
Other
PENTACARE-HP PF, PREREGEN® PF, COLHIBIN PF, STIMU-TEX® AS, ALL-Q (Coenzyme Q10) plus, PEPHA®-TIGHT, PENTAVITIN®, PEPHA®-CTIVE, PEPHA®-AGE, DSM ALPHA-ARBUTIN, DISMUTIN® PF, DSM ARGAN OIL, DSM ERYTHRULOSE, DSM HYALURONIC ACID-BT, HYDROLASTAN PF, HYASOL PF, IRICALMIN PF, DSM PHYTANTRIOL, LACTOMIDE, DSM SERICIN, ELHIBIN® PF, PEPHA®-PROTECT, MELAWHITE® PF, MELFADE® PF, PENTAGLYCAN PF, PHYTALURONATE® PF, REGU®-FADE, REGU®-SEB, REGU®-SCENCE, REVITALIN® PF, REGU®-SLIM, REGU®-STRETCH, SETAKOL® PF, REGU®-AGE PF, BEAUACTIVE®, Life’s GLA™ ‘10’ n-6 Oil, BEL-EVEN®, OXY 229 PF, PENTACARE-NA PF, Life’s GLA™ '25' n-6 Oil, CEPHALIPIN NP 2, DSM ALLANTOIN, LIPOGARD, DSM COLLAGEN 1%, DSM COLLAGEN BOVINE 1%
Other
Products: PENTACARE-HP PF, PREREGEN® PF, COLHIBIN PF, STIMU-TEX® AS, ALL-Q (Coenzyme Q10) plus, PEPHA®-TIGHT, PENTAVITIN®, PEPHA®-CTIVE, PEPHA®-AGE, DSM ALPHA-ARBUTIN, DISMUTIN® PF, DSM ARGAN OIL, DSM ERYTHRULOSE, DSM HYALURONIC ACID-BT, HYDROLASTAN PF, HYASOL PF, IRICALMIN PF, DSM PHYTANTRIOL, LACTOMIDE, DSM SERICIN, ELHIBIN® PF, PEPHA®-PROTECT, MELAWHITE® PF, MELFADE® PF, PENTAGLYCAN PF, PHYTALURONATE® PF, REGU®-FADE, REGU®-SEB, REGU®-SCENCE, REVITALIN® PF, REGU®-SLIM, REGU®-STRETCH, SETAKOL® PF, REGU®-AGE PF, BEAUACTIVE®, Life’s GLA™ ‘10’ n-6 Oil, BEL-EVEN®, OXY 229 PF, PENTACARE-NA PF, Life’s GLA™ '25' n-6 Oil, CEPHALIPIN NP 2, DSM ALLANTOIN, LIPOGARD, DSM COLLAGEN 1%, DSM COLLAGEN BOVINE 1%
Trends Vitamins for Healthy and Beauty Skins Vitamin B3
Other
STIMU-TEX® AS, PENTAVITIN®, DSM DL-α-Tocopheryl Acetate, PEPHA®-AGE, DSM HYALURONIC ACID-BT, DSM Niacinamide PC, PARSOL® HS, PARSOL® SLX, SYN® AKE, PARSOL® 1789, PARSOL® 340, PARSOL® EHS, PARSOL® Shield, AMPHISOL® K, TILAMAR® PDO with NØØVISTA™
Other
Products: STIMU-TEX® AS, PENTAVITIN®, DSM DL-α-Tocopheryl Acetate, PEPHA®-AGE, DSM HYALURONIC ACID-BT, DSM Niacinamide PC, PARSOL® HS, PARSOL® SLX, SYN® AKE, PARSOL® 1789, PARSOL® 340, PARSOL® EHS, PARSOL® Shield, AMPHISOL® K, TILAMAR® PDO with NØØVISTA™

Most Viewed Formulations

View All 166 Formulations

Formulation Name
End Uses
Applications
Learn More
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