Itaconix® VELASOFT™

Identification & Functionality

INCI Name

Sodium Polyitaconate

Ingredient Origin

Natural Origin

Cosmetic Ingredients Functions

Conditioner,

Foam Booster,

Foam Stabilizer,

Foaming Agent,

Viscosity Stabilizer

Technologies

Cosmetic Ingredients

Product Families

Cosmetic Ingredients — Functionals

Conditioners & Emollients,

Rheology Modifiers,

Stabilizers

Cosmetic Ingredients — Surfactants & Cleansers

Blends & Other Cleansers

Features & Benefits

Benefit Claims

Broad pH Stability,

Conditioning,

Creamy Texture,

Foam Enhancement,

Foam Stability,

Foaming,

Hair Conditioning,

Hair Softening,

Hair Straightening,

Imparts Lubricity,

Long Lasting,

Moisturizing,

Nourishing,

Outstanding Skin feel,

Skin Conditioning,

Soft Feel,

Softening,

Strengthening,

Viscosity Boosting

Labeling Claims

Additive-free,

Bio-based,

Biodegradable,

Credo Clean Standard,

Natural,

Naturally Derived,

Preservative-free,

Ulta Beauty's Conscious Beauty

Key Attributes

• Improve hair or skin feel with natural conditioning
• Increase foam height, strength and stability for dense, creamy lather
• Gain desired foam performance with less surfactant
• Reach target viscosity with less added salt
• Reduce surfactant concentration and added salt for formulations, gentler on skin and hair
• Increase sustainability of formulations
• Certified by the Natural Products Association for personal care products
• Allows gentler formulations with conditioning benefits
• Increase foam volume while using less surfactants
• Improve foam stability and quality
• Maintain desired viscosity with less salt

Performance Characteristics

100% bio-based conditioning agent

Itaconix® VELASOFT™ delivers multiple conditioning benefits and lubricity to skin and hair.
Cationic polymers are often added to cleansing products to counteract undesirable drying effects of surfactants and sodium chloride. Itaconix® VELASOFT™ has demonstrated superior conditioning benefits on skin and hair in sensory study comparisons to polyquaternium-10 and guar hydroxypropyltrimonium chloride. With the ability to improve foam quality and build viscosity with less surfactant and sodium chloride, Itaconix® VELASOFT™ further enables personal care and home care formulators to improve conditioning and lubricity with products that are gentler on hair and natural oils of the skin.

Itaconix® VELASOFT™ is a 100% bio-based polymer certified by the Natural Products Association that offers formulators new opportunities to add conditioning for improved hair or skin feel in natural shampoos, body washes, conditioners, moisturizers, and bar soaps.

Enhance foam with less surfactants

Consumer perceptions of product quality and richness in cleansing products often depend on the viscosity of the product and the volume of foam generated during use. The higher levels of surfactants added to generate this perception increase the harshness of a formulation by causing tightness, dryness, irritation and even barrier damage to skin. Addition of Itaconix® VELASOFT™ allows the formulator to create a milder formulation by reducing concentration of surfactants while preserving the foam volume and richness.

Better Foam Height

Applications & Uses

Markets

Personal Care

Applications

Personal Care — Beauty & Care

Baby Care,

Bath & Shower,

Hair Care,

Skin Care,

Sun Care

Personal Care — Personal Hygiene

Hand Hygiene

Application Format

Bar,

Creams,

Leave On,

Lotions,

Rinse Off

Bath & Shower Applications

Bar Soaps,

Body Wash,

Liquid Soap

Color Cosmetic Applications

Concealer

Hair Care Applications

Hair Conditioner,

Hair Straighteners & Relaxers,

Hair Treatment & Repair,

Rinse Off Products,

Shampoos & Rinses

Personal Hygiene Applications

Hand Soap,

Liquid Hand Soap

Skin Care Applications

Facial Cleanser,

Moisturizers

Use Level

2-4%

Properties

Physical Form

Granules,

Powder,

Solid

Odor

Odorless

Appearance

Off-white free flowing granulate

Soluble in

Water

Regulatory & Compliance

Certifications & Compliance

NPA Certified