NaturalAtum® has been designed to replace petrolatum in personal care. It is an amorphous gel consisting of high molecular weight vegetable waxes dispersed into oils. NaturalAtum® does not contain petroleum hydrocarbon ingredients or hydrogenated vegetable oils, yet has physical and chemical properties similar to petrolatum.

INCI Name: Canola Oil, Euphorbia Cerifera (Candelilla) Wax, Helianthus Annuus (Sunflower) Seed Wax, Polyhydroxystearic Acid, Ricinus Communis (Castor) Seed Oil, Tocopheryl Acetate

Functions: Emollient, Plasticizer, Thermal Stabilizer

Ingredient Origin: Natural Origin

Labeling Claims: Clean at Sephora, Credo Clean Standard, Natural, Naturally Derived, Petrochemical-free, Ulta Beauty's Conscious Beauty

Certifications & Compliance: Kosher, NPA Certified

Benefit Claims: Emolliency, Imparts Lubricity, Moisture Retention, Skin Barrier, Thermal Stability

Technical Data Sheet
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Identification & Functionality

Chemical Family
Ingredient Origin
Cosmetic Ingredients Functions

Features & Benefits

Applications & Uses

Formulation Guidelines
  • NaturalAtum® improves thermal stability, emolliency, and lubricity. Formulators will find that it also acts as a plasticizer.
  • NaturalAtum® reduces moisture loss and creates barrier properties in cosmetic products. It can be used in any cosmetic preparation in place of petrolatum.

Properties

Physical Form
Appearance
Amorphous gel
Chemical Properties
ValueUnitsTest Method / Conditions
Congeal Pointmax. 65°C(ASTM D938)
Melting point45-65°C(USP 741)
Penetration100-400dmm(ASTM D1321)

Regulatory & Compliance

Certifications & Compliance

Storage & Handling

Shelf Life
2 years