TastesNatural™

About Us

We Make Healthy Taste Good™

Companies globally work with TastesNatural™ to balance the taste profile using our patent-pending bitter blocker taste technology and user-friendly sugar substitute. Our team’s culinary heritage and vast experience in food and beverage science has influenced brands in several categories from confections and dry goods, to vitamin waters and spirits. Wherever taste comes into play, we're there - to provide clean-label, all-natural solutions to enhance your taste profile.

Our mission is to replace synthetic ingredients with natural ones to design foods, beverages, medicines, supplements and other products that are truly good for people and delicious. Learn more about our applications and versatility of our products on our website.

Your needs and your customers' needs are the priority. That is why we developed our patent-pending, all-natural, reactive taste technology bitter blockers. Our proprietary extraction process produces clean-label, all-natural solutions for your innovative projects. Our bitter blocker products mask negative tastes, naturally. We provide solutions that enhance the taste of your products and concierge-level support.

Healthier, Tastier, Natural.

Your Needs Are Our Needs.

Check out our qualification list and surf our site to learn more:

Non-GMO
Freeze/Heat stable
Organic compliant
Kosher
Plant-based
Gluten-free
Allergen-free
Whole Foods & Kroger 101 Compliant
Sustainable
SQF Level 3

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TruBlock™

Functions:Taste Masker, Taste Modifier
Labeling Claims:Clean Label, Allergen-free, Non-GMO, Kosher, Gluten-free, Natural, Organic
Certifications & Compliance:Organic Certified, Kosher

TruBlock™ is our newest and most powerful taste modulation product. Using our patent pending process to produce innovative, all-natural ingredients, TruBlock™ combines both our reactive and taste modulating technologies. This approach enables your products to achieve the best taste possible while still supporting your clean label needs. Our proprietary reactive process allows our ingredients to bind with the negative tasting compounds making them undetectable to the tongue, then drop off in the digestive system. The result of this is that the taste buds detect no negative tastes at all.We tend to recommend the TruBlock™ bitter blocker to customers with protein-laden foods, premix energy drinks, and CBD/THC. TruBlock™ has the ability to improve the overall taste and is known by customers for its universality amongst their products. Some customers put a drop in each product to enhance the taste profile.TruBlock™ bitter blocker is available in various concentrations to meet your project needs.TruBlock™ is listed as a Natural Flavor

TruMask™

Functions:Taste Masker, Taste Masker
Labeling Claims:Allergen-free, Non-GMO, Kosher, Gluten-free, Natural, Organic
Certifications & Compliance:Organic Certified, Kosher

TruMask™ is the next generation of taste enhancement technology. TruMask™ enhances the bitter blocking capabilities of TruClear™, providing a near instantaneous sweetness on the tongue that naturally rounds out the flavor profile. In combination with natural zero calorie replacement sweeteners, TruMask™ technology provides a sugar-like taste profile for a complete taste experience.TruMask™ bitter blocker performs well in traditional mediums where you would have originally found ample sugar. In fact, TruMask™ bitter blocker can reduce customers’ needs for sugar and sugar substitutes through its ability to enhance sweetness.TruMask™ bitter blocker is available in various concentrations to meet your project needs.TruMask™ is listed as a Natural Flavor.TruMask™ bitter blocker is being successfully used with many ingredients including: cannabis, CBD, hemp, caffeine, sports drinks, MCT, pharmaceuticals, nutraceuticals, alternative sweeteners, Stevia, spirits, dressings, and dips in most delivery forms including gummies, drinks, chewables, and tinctures.

TruClear™

Functions:Taste Masker, Taste Masker
Labeling Claims:Allergen-free, Non-GMO, Kosher, Gluten-free, Natural, Organic, Plant-Based
Certifications & Compliance:Organic Certified, Kosher

TruClear™ is a simple, natural, essential Ingredient which builds a cleaner taste profile. Where traditional bitter blockers attempt to trick the taste bud response by masking one flavor with another, TruClear™ takes another approach altogether. Through artful chemistry, our ingredients bind with the compound, then drop off. The result is that the taste buds detect no bitterness at all.With TruClear™ bitter blocker, taste improvement is perceived with as little as .1%. That means very small quantities of our plant-based extract give you a cleaner taste.We tend to recommend TruClear™ bitter blocker for CBD/THC and Pharmaceutical products. TruClear™ is great at blocking strong, bitter compounds while also reducing the afterburn often found in pharmaceuticals. Clear it all in one fell swoop.TruClear™ is a potent product with lower usage rates on average. TruClear™ bitter blocker is listed as a Natural Flavor.

TruSugr™

Functions:Non Nutritive Sweetener, Sugar Substitute
Labeling Claims:Organic, Non-GMO, Gluten-free, Kosher, Allergen-free, Zero Calorie, Natural
Certifications & Compliance:Organic Certified, Kosher

TruSugr™ sugar substitute is an all-natural, zero calorie sweetener that provides the sweetness profile of sugar. In fact, this concentrated replacement that can provide a 100% replacement for sugar’s sweetness depending on the application without sacrificing taste.Historically alternative all-natural sweeteners have latent sweetness and negative aftertaste that reduce their market appeal. TruSugr™ overcomes those negative taste attributes, achieving a sugar-like taste profile.TruSugr™ sugar substitute is cleaner, with a reduction in the off-flavors that many sugar alternatives leave behind. Usage rates tend to be low, helping customers find their sweet spot.TruSugr™ is listed as a Natural Flavor.

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