Callisons delivers a better customer experience on their existing website through Knowde’s digital turnkey solution.
“Knowde allows us to move forward with an integrated, cost-effective digital sales platform. This provides incremental value to our customers when searching for new flavor solutions or existing product information for their current products.”
Chief Development Officer
Callisons is a leading supplier of mint oils and flavors to the global food, beverage, and personal care markets. In order to expand their flavor business and effectively engage with customers throughout their buying journeys, Callisons knew that they needed a digital solution.
Callisons digital journey began by joining Knowde’s digital marketplace in 2021. This allowed customers, both new and existing, to instantly search for and discover all of Callison’s products on a Knowde storefront. From there, Callisons realized their need to also bring the same power of Knowde to their existing website and deliver value wherever their customers are online.
With Knowde’s turnkey platform, Callisons has been able to instantly upgrade the customer experience and unlock new sales opportunities.
Digitizing the product catalog allows customers to discover and engage with all of Callisons’ products with ease
With Knowde’s search functionality and filtering capabilities – whether it’s browsing by market or technology, whatever makes most sense for the customer – customers can discover exactly what they need for their next innovation. Through Knowde’s turnkey solution, customers can also quickly request samples, documents or quotes right from Callisons’ website.
Callisons’ website becomes a growth tool for their sales team
Through Knowde’s digital tools, Callisons can gain insight into their customer buying behaviors, such as what products they’re engaging with and where. This “customer access” improves Callisons ability to better serve their customers’ needs in real time and effectively nurture and engage with the leads that they’ve generated, lowering their cost to serve.
Callisons also added Knowde’s chat functionality to their website, allowing their team to increase response speeds, engage with customers in real time to answer product questions, and provide a better customer experience.
Callisons expands their business into new markets
Adopting a digital strategy has ultimately allowed Callisons to engage with 56 additional countries outside of North America – regions that they didn’t have boots on the ground for, and wouldn’t have the resources to reach at scale without a digital platform. Not only did this help expand Callisons’ flavor business, but also allowed them to test and evaluate new markets before making larger investments in those regions.
By leveraging Knowde’s turnkey platform to advance their digital capabilities, Callisons has been able to market their entire product catalog online, engage with customers wherever they are, and lower their cost to serve, even as they expand their market share across various regions.
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