Flavorchem saw 2.7X growth in lead volume by launching a digital storefront on Knowde’s marketplace.
“Customers find us on Knowde, where they can explore our products and documentation in one place. They connect directly with our inside sales team and integrate into our existing sales workflows.”
Director of Marketing & Communications
Flavorchem was undergoing a complete digital transformation to modernize its IT infrastructure, systems, and processes for the online era. Their goal was to improve the customer experience by making it easier to discover products, engage with salespeople and purchase innovative flavors and ingredients using technology. Flavorchem partnered with Knowde to:
To build upon its existing digital marketing and sales strategies, Flavorchem turned to Knowde to help digitize its product catalog, grow inbound leads and provide customers with a self-service interface to discover, compare and request new products. “Customers want to self-serve, and you have to be online to be found,” says Laura Dembitzer, Director of Marketing & Communications at Flavorchem.
Flavorchem’s digital storefront helped its inside sales reps connect with target customers and generate leads through requests and live chat conversations. Their team was then about to efficiently route leads to the correct inside sales rep to follow up and convert them into customers.
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