- Applications:Color Cosmetics, AP/Deo, Hair Care
- Product Families:Texturizers & Fillers, Visual Modifiers, Functionals
- Chemical Family:Cellulose & Cellulosics, Starches, Modifed Starches
- INCI Name:Hordeum Vulgare Seed Flour, Corn Starch Modified, Sodium Polyitaconate
- End Uses:Sunscreen Cream, Body Lotion, Body Cream
Naturally-derived Amaze™ products provide formulators with the essential functionalities – rheology modification, film forming and esthetics modifiers –  they need to create eco-friendly products for skin care, sun care, hair care, hair styling, and color cosmetics.