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Tagra Biotechnologies Ltd
Cameleon™ CelluRed
INCI Name:
Magnesium Stearate, Titanium Dioxide, Cellulose Acetate, Propylene Glycol Stearate, CI 77491
Color:
Red
Pigment Type:
Inorganic Pigments
Labeling Claims:
Halal, Vegan, Non-GMO, Dust-free, Naturally Derived, BSE-free, Preservative-free
Certifications & Compliance:
ISO 16128, Halal
Cameleon™ CelluRed is a cellulose-based encapsulation of red iron oxide. It is free of polymethyl methacrylate, globally approved, durable during formulation and scale-up, and yet breaks easily beneath the fingertips upon application for a dramatic and consistent color transformation. It is compatible with organic UV filters.
Tagra Biotechnologies Ltd
Cameleon™ CelluGold
INCI Name:
Cellulose Acetate, CI 77891, Butyrospermum Parkii (Shea) Butter Extract, Mica, CI 77491, Tin Oxide, Titanium Dioxide, Iron Oxides
Pigment Type:
Gold Effect, Pearlescent
Color:
Gold
Cameleon™ CelluBlack is a cellulose-based encapsulation of gold mica that protects pigments within formulations, helping to maintain a white, clean appearance. The encapsulation only breaks upon application, providing a dramatic and consistent color transformation. It is globally approved and can withstand the high pressure associated with various formulation processes.
Tagra Biotechnologies Ltd
Cameleon™ CelluYellow
INCI Name:
Magnesium Stearate, Titanium Dioxide, Cellulose Acetate, Propylene Glycol Stearate, CI 77492
Color:
Yellow
Pigment Type:
Inorganic Pigments
Labeling Claims:
Halal, Vegan, Non-GMO, Dust-free, Naturally Derived, BSE-free, Preservative-free
Certifications & Compliance:
ISO 16128, Halal
Cameleon™ CelluYellow is a cellulose-based encapsulation of yellow iron oxide. It is free of polymethyl methacrylate, globally approved, durable during formulation and scale-up, and yet breaks easily beneath the fingertips upon application for a dramatic and consistent color transformation. It also exhibits increased stability in a variety of applications.
Tagra Biotechnologies Ltd
Cameleon™ Brown
INCI Name:
Magnesium Stearate, Titanium Dioxide, Cellulose Acetate, CI 77499, Acrylates/Ammonium Methacrylate Copolymer, Propylene Glycol Stearate, CI 77492, CI 77491
Color:
Brown
Pigment Type:
Inorganic Pigments
Labeling Claims:
Halal, Vegan, Non-GMO, Dust-free, Naturally Derived, BSE-free, Preservative-free
Certifications & Compliance:
ISO 16128, Halal
Cameleon™ Brown is a globally approved encapsulated pigment that does not require a dedicated production line for pigments or color cosmetics. CameleonCaps™ are durable during formulation and scale-up yet break easily upon application, providing a dramatic and consistent color transformation. They impart a natural color to the skin and offer greater color consistency from batch to batch.
Tagra Biotechnologies Ltd
Cameleon™ CelluWhite
INCI Name:
Magnesium Stearate, Boron Nitride, Titanium Dioxide, Cellulose Acetate, Cellulose Acetate Butyrate, Trilaurin
Color:
White
Pigment Type:
Inorganic Pigments
Labeling Claims:
BSE-free, Preservative-free, Halal, Vegan, Non-GMO, Dust-free, Naturally Derived
Certifications & Compliance:
ISO 16128, Halal
Cameleon™ CelluWhite is a cellulose-based encapsulation of titanium dioxide. It is free of polymethyl methacrylate, globally approved, durable during formulation and scale-up, and yet breaks easily beneath the fingertips upon application for a dramatic and consistent color transformation. Additionally, it exhibits increased stability in a variety of applications and is suitable for both cold and hot process formulations.
Tagra Biotechnologies Ltd
Cameleon™ CelluBlue
INCI Name:
CI 77891, Magnesium Stearate, Cellulose Acetate, CI 77510, Propylene Glycol Stearate
Color:
Blue
Pigment Type:
Inorganic Pigments
Labeling Claims:
BSE-free, Preservative-free, Halal, Vegan, Non-GMO, Dust-free, Clean at Sephora, Naturally Derived
Certifications & Compliance:
ISO 16128, Halal
Cameleon™ CelluBlue is a cellulose-based encapsulation of ferric ammonium ferrocyanide. It is free of polymethyl methacrylate, globally approved, durable during formulation and scale-up, and yet breaks easily beneath the fingertips upon application for a dramatic and consistent color transformation. It also exhibits increased stability in a variety of applications and is compatible with organic UV filters.
Tagra Biotechnologies Ltd
Cameleon™ Black
INCI Name:
Magnesium Stearate, Titanium Dioxide, Cellulose Acetate, CI 77499, Acrylates/Ammonium Methacrylate Copolymer, Propylene Glycol Stearate
Color:
Black
Pigment Type:
Inorganic Pigments
Labeling Claims:
Halal, Vegan, Non-GMO, Dust-free, Naturally Derived, BSE-free, Preservative-free
Certifications & Compliance:
ISO 16128, Halal
Cameleon™ Black is an encapsulated pigment that is globally approved and does not require a dedicated production line for pigments or color cosmetics. CameleonCaps™ are durable during formulation and scale-up, yet they break easily upon application, providing a dramatic and consistent color transformation. Additionally, it avoids the issue of agglomeration that can occur with naked pigments.
Tagra Biotechnologies Ltd
DeeperCaps™ Yellow
INCI Name:
CI 77492, Zinc Oxide, Butyrospermum Parkii (Shea) Butter, Titanium Dioxide, Cellulose Acetate, Ethylcellulose, Magnesium Stearate, Boron Nitride
Color:
Yellow
Pigment Type:
Inorganic Pigments
Labeling Claims:
Credo Clean Standard, Preservative-free, Not Tested on Animals
DeeperCaps™ Yellow encapsulates pigments that match dark skin tones and facilitate the formulation of cosmetic products for people with dark skin. The microcapsules prevent any unintentional mixing of the pigments during the formulation process, avoiding any unwanted results. When the DeeperCaps™ capsules are finally broken upon application, they provide a perfect skin tone match and a natural finish, adhering effortlessly to the skin and leaving no white-cast effect. They offer cosmetics with a perfect color match and a natural look.
Tagra Biotechnologies Ltd
Cameleon™ White
INCI Name:
Magnesium Stearate, Boron Nitride, Titanium Dioxide, Cellulose Acetate, Acrylates/Ammonium Methacrylate Copolymer, Propylene Glycol Stearate
Color:
White
Pigment Type:
Inorganic Pigments
Labeling Claims:
BSE-free, Preservative-free, Halal, Vegan, Non-GMO, Dust-free, Naturally Derived
Certifications & Compliance:
ISO 16128, Halal
Cameleon™ White is an encapsulated pigment that is globally approved and does not require a dedicated production line for pigments or color cosmetics. CameleonCaps™ are durable during formulation and scale-up, yet they break easily upon application, providing a dramatic and consistent color transformation. Additionally, it is easy to disperse and incorporate, and can be added to the bulk at the last step.
Tagra Biotechnologies Ltd
Cameleon™ CelluBlack
INCI Name:
Magnesium Stearate, Titanium Dioxide, Cellulose Acetate, CI 77499, Propylene Glycol Stearate
Color:
Black
Pigment Type:
Inorganic Pigments
Labeling Claims:
Halal, Vegan, Non-GMO, Dust-free, Naturally Derived, BSE-free, Preservative-free
Certifications & Compliance:
ISO 16128, Halal
Cameleon™ CelluBlack is a cellulose-based encapsulation of black iron oxide. It is free of polymethyl methacrylate, globally approved, durable during formulation and scale-up, and yet breaks easily beneath the fingertips upon application for a dramatic and consistent color transformation. Unlike naked pigments, there is no risk of agglomeration with Cameleon™ CelluBlack, ensuring a consistent and even application of the color pigment.
Tagra Biotechnologies Ltd
Cameleon™ CelluBrown
INCI Name:
Magnesium Stearate, Titanium Dioxide, Cellulose Acetate, CI 77499, Propylene Glycol Stearate, CI 77492, CI 77491
Color:
Brown
Pigment Type:
Inorganic Pigments
Labeling Claims:
Halal, Vegan, Non-GMO, Dust-free, Naturally Derived, BSE-free, Preservative-free
Certifications & Compliance:
ISO 16128, Halal
Cameleon™ CelluBrown is a cellulose-based encapsulation of brown iron oxide. It is free of polymethyl methacrylate, globally approved, durable during formulation and scale-up, and yet breaks easily beneath the fingertips upon application for a dramatic and consistent color transformation. Additionally, it allows for easy dispersion and incorporation, adding bulk at the last step.
Tagra Biotechnologies Ltd
Cameleon™ Gold
INCI Name:
CI 77491, Iron Oxides, Mica, Titanium Dioxide, Cellulose Acetate, Acrylates/Ammonium Methacrylate Copolymer, Propylene Glycol Stearate
Color:
Gold
Pigment Type:
Inorganic Pigments
Labeling Claims:
BSE-free, Preservative-free, Halal, Vegan, Non-GMO, Not Tested on Animals, Dust-free, Clean at Sephora, Naturally Derived
Certifications & Compliance:
ISO 16128, Halal
Cameleon™ Gold is a globally approved encapsulated pigment that does not require a dedicated production line for pigments or color cosmetics. CameleonCaps™ are durable during formulation and scale-up yet break easily upon application, providing a dramatic and consistent color transformation. It also provides increased stability in a variety of applications and helps to maintain the white mass tone or transparency of formulations.
Tagra Biotechnologies Ltd
DeeperCaps™ Black
INCI Name:
Boron Nitride, Zinc Oxide, Butyrospermum Parkii (Shea) Butter, Titanium Dioxide, Iron Oxides, Cellulose Acetate, CI 77499, Ethylcellulose, Magnesium Stearate
Color:
Black
Pigment Type:
Inorganic Pigments
Labeling Claims:
Clean at Sephora, Preservative-free, Not Tested on Animals
DeeperCaps™ Black encapsulates pigments that match dark skin tones and facilitate the formulation of cosmetic products for people with dark skin. The microcapsules prevent any unintentional mixing of the pigments during the formulation process, avoiding any unwanted results. When the DeeperCaps™ capsules are finally broken upon application, they provide a perfect skin tone match and a natural finish, adhering effortlessly to the skin and leaving no white-cast effect. The capsule shells are flexible and long-lasting, breaking only upon application.
Grant Industries
Gransperse Yellow-CDS-51
INCI Name:
Polyhydroxystearic Acid, Polyglyceryl-6 Polyricinoleate, Iron Oxides, Disodium Stearoyl Glutamate, Dilinoleic Acid/Butanediol Copolymer, CI 77499, Coco-Caprylate/Caprate, Castor Oil/IPDI Copolymer
Pigment Type:
Inorganic Pigments
Color:
Yellow
Gransperse Yellow-CDS-51 is another inorganic pigment with the color yellow. It offers the same benefit claims of color stability and high pigment loading. Like other Gransperse pigments, it ensures consistent batch-to-batch quality and reproducibility. It also features a pourable viscosity with optimized pigment loading for maximum coverage and efficient color adjustment.
Grant Industries
Gransperse White-CDS-65
INCI Name:
Polyhydroxystearic Acid, Polyglyceryl-6 Polyricinoleate, Titanium Dioxide, Disodium Stearoyl Glutamate, Dilinoleic Acid/Butanediol Copolymer, Coco-Caprylate/Caprate, Castor Oil/IPDI Copolymer
Pigment Type:
Inorganic Pigments
Color:
White
Gransperse White-CDS-65 is another inorganic pigment with the color white, offering the benefit of reduced production time, just like Gransperse White-CU-65. It maintains consistent batch-to-batch quality and reproducibility while featuring a pourable viscosity with optimized pigment loading for excellent coverage and efficient color adjustment.
Grant Industries
Gransperse RED-CDS-57
INCI Name:
Polyhydroxystearic Acid, Polyglyceryl-6 Polyricinoleate, Iron Oxides, Disodium Stearoyl Glutamate, Dilinoleic Acid/Butanediol Copolymer, CI 77499, Coco-Caprylate/Caprate, Castor Oil/IPDI Copolymer
Pigment Type:
Inorganic Pigments
Color:
Red
Gransperse RED-CDS-57 is another inorganic pigment with the color red, offering the same benefit of reduced production time as Gransperse RED-CU-57. It maintains consistent batch-to-batch quality and reproducibility and features a pourable viscosity with optimized pigment loading for excellent coverage and efficient color adjustment.
Grant Industries
Gransperse Black-CU-65
INCI Name:
Polyhydroxystearic Acid, Polyglyceryl-6 Polyricinoleate, Iron Oxides, Dilinoleic Acid/Butanediol Copolymer, CI 77499, Coco-Caprylate/Caprate, Castor Oil/IPDI Copolymer
Pigment Type:
Inorganic Pigments
Color:
Black
Gransperse Black-CU-65 is an inorganic pigment with the color black. It has a natural origin and offers benefits such as color stability and high pigment loading. It ensures consistent batch-to-batch quality and reproducibility and features a pourable viscosity with optimized pigment loading for maximum coverage. This product provides efficient color adjustment capabilities.
Grant Industries
Gransperse RED-CU-57
INCI Name:
Polyhydroxystearic Acid, Polyglyceryl-6 Polyricinoleate, Iron Oxides, Dilinoleic Acid/Butanediol Copolymer, CI 77499, Coco-Caprylate/Caprate, Castor Oil/IPDI Copolymer
Pigment Type:
Inorganic Pigments
Color:
Red
Gransperse RED-CU-57 is an inorganic pigment with the color red, providing the advantage of reduced production time without the need for grinding time to develop pigment strength. Like other gransperse pigments, it ensures consistent batch-to-batch quality and reproducibility. It also features a pourable viscosity with optimized pigment loading for outstanding coverage and efficient color adjustment.
Grant Industries
Gransperse White-CU-65
INCI Name:
Polyhydroxystearic Acid, Polyglyceryl-6 Polyricinoleate, Titanium Dioxide, Dilinoleic Acid/Butanediol Copolymer, Coco-Caprylate/Caprate, Castor Oil/IPDI Copolymer
Pigment Type:
Inorganic Pigments
Color:
White
Gransperse White-CU-65 is an inorganic pigment with the color white. It offers the benefit of reduced production time since it doesn't require grinding time to develop pigment strength. Like other Gransperse products, it ensures consistent batch-to-batch quality and reproducibility. It also features a pourable viscosity with optimized pigment loading for superior coverage and efficient color adjustment capabilities.
Grant Industries
Gransperse Yellow-CU-51
INCI Name:
Polyhydroxystearic Acid, Polyglyceryl-6 Polyricinoleate, Iron Oxides, Dilinoleic Acid/Butanediol Copolymer, CI 77499, Coco-Caprylate/Caprate, Castor Oil/IPDI Copolymer
Pigment Type:
Inorganic Pigments
Color:
Yellow
Gransperse Yellow-CU-51 is an inorganic pigment with the color yellow, It boasts benefits such as color stability and high pigment loading. Like other Gransperse products, it offers consistent batch-to-batch quality and reproducibility. It also features a pourable viscosity with optimized pigment loading for enhanced coverage and efficient color adjustment capabilities.
Grant Industries
Gransperse Black-CDS-65
INCI Name:
Polyhydroxystearic Acid, Polyglyceryl-6 Polyricinoleate, Iron Oxides, Disodium Stearoyl Glutamate, Dilinoleic Acid/Butanediol Copolymer, CI 77499, Coco-Caprylate/Caprate, Castor Oil/IPDI Copolymer
Pigment Type:
Inorganic Pigments
Color:
Black
Gransperse Black-CDS-65 is an inorganic pigment with the color black, providing the benefit of reduced production time without requiring grind time for pigment strength development. Like other gransperse pigments, it ensures consistent batch-to-batch quality and reproducibility and features a pourable viscosity with optimized pigment loading for superior coverage and efficient color adjustment.
Botanic Healthcare
Botanic Healthcare Turmeric Extract
INCI Name:
Curcuma Longa (Turmeric) Root Extract
Ingredient Name:
Turmeric Rhizome Extract
Functions:
Pigment, Food Coloring
Pigment Type:
Organic Pigments
Botanic Healthcare is one of the remarkable Turmeric Extract Manufacturers in India. Derived from the turmeric plant’s root, Turmeric Extract has excellent anti-inflammatory, anti-dyspepsia, anti-viral, anti-bacterial and anti-fungal properties and medicinal value that protect against free radicals and ensure safe applications in Chinese and Ayurvedic Medicine.
Botanic Healthcare
Botanic Healthcare Paprika Oleoresin
INCI Name:
Capsicum Annuum Extract
Ingredient Name:
Paprika Oleoresin
Functions:
Pigment, Food Coloring, Flavoring Agent
Paprika Oleoresin is an oil-soluble extract used for coloring and flavoring foods. With years of industry experience, Botanic Healthcare has emerged as one of the best Paprika Oleoresin Manufacturers in India. We process natural and herbal extracts at our in-house facility following USFDA, TGA, MEDSAFE and EU guidelines.
Botanic Healthcare
Botanic Healthcare Spirulina Powder
INCI Name:
Spirulina Platensis Powder
Ingredient Name:
Spirulina Powder
Functions:
Pigment, Food Coloring
Pigment Type:
Organic Pigments
Botanic Healthcare – one of the globally recognized Spirulina Powder Manufacturers in India, specializes in manufacturing and supplying herbal extracts. We strictly follow industry norms and USFDA, TGA, MEDSAFE and EU guidelines to offer food and pharma grade range packed in packaging for better safety and excellent shelf life.
Botanic Healthcare
Botanic Healthcare Red Beet Juice
INCI Name:
Beta Vulgaris (Beet) Root Juice
Ingredient Name:
Beetroot Juice
Functions:
Pigment, Food Coloring
Pigment Type:
Organic Pigments
Red Beet Juice is filtered, concentrated and free from added sugar, coloring or flavoring. Botanic Healthcare is one of the eminent Red Beet Juice Manufacturers in India offering an extensive array of herbal extracts to cater to the distinct needs of pharmaceuticals, food, cosmetic, dietary supplements and beverage industry.
Botanic Healthcare
Botanic Healthcare Curcumin Extract
INCI Name:
Curcuma Longa (Turmeric) Root Extract
Ingredient Name:
Turmeric Rhizome Extract
Functions:
Pigment, Food Coloring
Pigment Type:
Organic Pigments
Botanic Healthcare is the one you can count for Curcumin Extract. Being one of the reckoned Curcumin Extract Manufacturers in India, we follow USFDA, TGA, MEDSAFE and EU guidelines to bring premium quality. We understand the significance of Curcumin Extracts in different applications and are capable of catering to the needs of the Food, Beverage, Pharmaceutical, Personal Care and Cosmetic industry.
Botanic Healthcare
Botanic Healthcare Citrus Limon
INCI Name:
Citrus Limon (Lemon) Fruit Extract
Ingredient Name:
Vitamin Blend
Functions:
Pigment, Vitamin Source
Pigment Type:
Organic Pigments
Being counted among the trusted Citrus Limon Manufacturers in India, we extract and process herbal extracts without compromising quality. From sourcing to researching to cutting-edge extraction, the team at Botanic Healthcare leverages its core expertise to offer qualitative Citrus Limon.
Botanic Healthcare
Botanic Healthcare Annatto Extract
INCI Name:
Bixa Orellana Seed Extract
Ingredient Name:
Annatto Seed Extract
Functions:
Pigment, Food Coloring, Spice
Pigment Type:
Organic Pigments
Since its inception, Botanic Healthcare has overcome several barriers and successfully carved a niche among the top Annatto Extract Manufacturers in India for catering to bulk needs. Obtain from the seeds of Bixa Orellana tree, Annatto Extract, used as a natural food color in Butter, Cheese and Confectionery. It is also used as a spice to provide a bright and exotic appearance to various dishes.
Botanic Healthcare
Botanic Healthcare Turmeric Oil
INCI Name:
Curcuma Longa (Turmeric) Root Oil
Ingredient Name:
Turmeric Oil
Chemical Name:
Turmeric Oil
Chemical Family:
Essential Oils
Functions:
Pigment, Flavoring Agent
Being one of the recognizable Turmeric Oil Manufacturers in India, Botanic Healthcare offers bulk quantities to Cosmetic, Food, and Pharmaceutical Industries. Extracted from the root parts using the steam distillation process, Turmeric Oil consists of Analgesic, Anti-fungal, Anti-Arthritic, Anti-Inflammatory and other related properties. Since ancient times, essential oil has been used for treating health and skin ailments.
Spectra Colors Corp
Spectra Colors SPECTRA IRON OXIDE LIGHT BROWN
Color:
Brown
Pigment Type:
Inorganic Pigments
Labeling Claims:
Natural, Animal Products-free, Kosher, Halal, Vegetarian, Odor-free, Vegan, Naturally Derived
Certifications & Compliance:
Halal, GMP, ISO 16128, Kosher
Allan Chemical Corporation
AllanChem | FD&C Blue #1
INCI Name:
FD&C Blue 1 Aluminum Lake
Ingredient Name:
Brilliant Blue FCF (FD&C Blue No.1)
Chemical Name:
Brilliant Blue FCF
Functions:
Dye, Food Coloring
Color:
Blue
Synonyms:
Blue 1, FD&C Blue 1, Patent Blue AR
AllanChem FD&C Blue #1 is a high-quality, decorative acid dye that is used as a color additive in color cosmetics and hair care applications. This product can also be used as a food coloring agent when amounts consistent with GMP (21CFR74.101) are used.
Miyoshi America, Inc.
MiyoNAT VAA
INCI Name:
Sodium Myristoyl Glutamate, Aluminum Hydroxide
Pigment Treatment Family:
Hydrophobic Treatments
Certifications & Compliance:
COSMOS, FDA Compliant, RSPO MassBalance Certified, ECOCERT, Organic Certified, EU Compliant
Consumers have become more focused on natural, eco-friendly and sustainable ingredients in their cosmetic products. Upwards of 60% of consumers are carefully reading the composition of their products. With this in mind, the Miyoshi Group launched the MiyoNAT VAA range, combining both naturality and performance
Miyoshi America, Inc.
MiyoHAZE BT
INCI Name:
Barium Sulfate, Titanium Dioxide
Functions:
Pigment, Opacifier
MiyoHAZE BT is an innovative soft-focus composite. Barium sulfate is commonly used in cosmetics as a colorant and an opacifying agent. Miyoshi has taken barium sulfate to the next performance level, creating a barium sulfate/titanium dioxide sandwich-like composite, providing excellent wet and dry haze. MiyoHAZE BT provides higher diffused reflection and higher luminosity without significant attenuation compared to conventional barium sulfate. Its true talent is remaining consistent in delivering a natural look and moderate opacity that blurs imperfections and highlights a flawless complexion
Miyoshi America, Inc.
Sericite S-150
INCI Name:
Mica
Functions:
Pigment, Matting Agent
Ingredient Origin:
Natural Origin, Non-Animal Origin, Mineral Origin
Sericite S-150 is a natural origin mineral that aids in the spreading of cosmetics. Its characteristic in formulations provides excellent spreadability and a smooth texture resulting in a natural matte finish. Miyoshi is able to offer a variety of innovative surface treatments to Sericite S-150 to provide new properties to the product such as our patented silky-smooth Dimethicone (SA) treatment for a luxurious feel.
Miyoshi America, Inc.
MiyoNAT OLV
INCI Name:
Hydrogenated Olive Oil Stearyl Esters
Functions:
Pigment, Nourishing Agent
Pigment Treatment Family:
Hydrophobic Treatments
Ingredient Origin:
Vegetable Origin, Plant Origin, Non-Animal Origin, Natural Origin
Olive derivatives such as squalane are often used in make-up formulations for their multiple benefits including easy spreading and a nourishing yet not oily feeling. They also show excellent compatibility with many different types of oils. Moreoever, raw materials derived from olive oil are the prefect answer to formulating chemists’ growing demand for natural ingredients. Even today it is, still complicated to find ingredients that combine high performance and vegetable origin, especially in the cosmetic industry. Consumers continue to hope for naturally derived personal care products that provide a norishing feel, comfortable & homogeneous feel, and long lasting properties
Miyoshi America, Inc.
MiyoHAZE White
Functions:
Opacifier, Pigment
Color:
White
Chemists often have difficulty finding high opacity, pure white powders for their formulations that remain true to color in both wet and dry conditions, a key point to developing liquid foundations. To combat this, Miyoshi America has developed MiyoHAZE White, an innovative, multi-functional opacifying powder that can be used in a wide range of cosmetic products. MiyoHAZE White’s unique properties display both wet and dry color fidelity with high opacity resulting in a soft-focus effect in the end formulation. MiyoHAZE White can also be surface treated to provide additional value-added benefits such as strong hydrophobicity, high coverage, and enhanced feel.
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