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Amaze SP
INCI Name:
Sodium Polyitaconate
Functions:
Film Former
Ingredient Origin:
Natural Origin, Non-Animal Origin, Plant Origin
Benefit Claims:
Humidity defying, Frizz Control, Volumizing, Strong Hold, High Humidity, Fast Drying, Volume Expansion, Sensory Enhancement, Ease of Styling, Thermal Protection, Superior Performance, Curl Retention, Humidity Retention
Labeling Claims:
Sustainable, Natural, Plant-Based, Credo Clean Standard, Naturally Derived, Ulta Beauty's Conscious Beauty
Certifications & Compliance:
EU Cosmetic Regulation 1223/2009 Compliant
Amaze SP 100% natural polymer provides humidity-resistant style retention, volume and anti-frizz performance for hair products. Its exceptional sensory and look makes it the ideal choice for natural and nude styling products that deliver touchable hold. Amaze SP polymer is a new entry into the hair styling market designed to offer consumers a more natural hold in use. It can be formulated into a variety of hair styling products ranging from mousses to creams and even sprays. The polymer itself is 100% natural and derived from plants only. It is manufactured using an extremely eco-conscious process to deliver a sustainable styling polymer. Amaze SP is soluble in water and water/ethanol solutions.