Knowde Enhanced TDS
Identification & Functionality
- INCI Name
- Ingredient Origin
- Cosmetic Ingredients Functions
- Technologies
- Product Families
Features & Benefits
- Benefit Claims
- Labeling Claims
- Product Background
In recent years, the development of a new styling trend has become much more evident in every aspect of the world around us. Gone are the days of elaborate hair styles, requiring hard holding films to lock in the look that took hours to create. There is now a rise in a much more minimalistic approach to hair styles; hair should look neat but styled in a way to give a “low key” look. This development of natural or nude styling brings with it the use of lighter textures to present hair with a flawless and effortless style, accentuating each individual’s natural hair type. While this does not seem like a complex trend to follow, it becomes much more difficult when formulators must use the portfolio of synthetic polymers developed for traditionally elaborate styles to create something which will give consumers a weightless, invisible style.
- Product Highlights
Features Benefits Readily water soluble Shorter mixing time in production
Alcohol tolerance up to 40% Broad range of use for several regions
Superior performance to PVP/VA Excellent formulating latitude, broad range of use, easy to incorporate into existing product formulations
Natural derivation Improved sustainability and renewability versus synthetic polymers, friendly INCI name for product labels, acceptable for use in certified natural formulations
Compatible with commonly used formulation ingredients Robust and reliable performance
Requires no neutralization Streamlines formulating
Applications & Uses
- Markets
- Hair Care Applications
- Skin Care Applications
- Suggested Use Level
- 1 - 6% (Non-Aerosol Hairspray), 1 - 6% (Mousse), 1 - 6% (Creams and Lotions), 1 - 6% (Waxes and Pomades)
- Recommended Applications
- Amaze SP polymer is a unique, hair styling product derived from plant based sources. Amaze SP is a naturally derived homopolymer of itaconate.
- The polymer is polymerized in the presence of base under green conditions with water as the only solvent. The green processing uses very low energy and produces zero waste or by-products.
- As the itaconate source is non-GMO, this styling polymer is suitable for use in natural certified formulations. It is supplied as a 100% active powder which can easily be incorporated into any aqueous based formulations while also offering compatibility with ethanol.
- The polymer is anionic and quite polar, so some special considerations should be taken when formulating with the product.
- Being 100% naturally derived, Amaze SP polymer delivers performance similar to PVP/VA or Biostyle® polymers with some additional benefits.
- Formulation Guidelines
Solubility
Amaze® SP polymer is soluble in water as well as water/ ethanol solutions. Amaze® SP polymer at 3% loading can tolerate up to 40% ethanol.
Neutralization
Amaze® SP polymer does not require neutralization. However, other polymers in the final formulation may require neutralization and should be done as recommended by the manufacturer.
Compatibility
Amaze® SP polymer is compatible with numerous commonly found hair styling ingredients and preservatives including but not limited to panthenol, silicones, sorbitol, EDTA, propylene glycol, and polyethylene glycols. With appropriate pH and processing adjustments, Amaze® SP polymer is also compatible with other of our personal care products such as Balance® CR polymer, Amaze® XT polymer, Balance® RCFg polymer, Flexan® II polymer, and DynamX® H2 O polymer.
Use in emulsions
Due to the nature of the material, Amaze® SP polymer can cause some compatibility issues when formulated into emulsions. However, Amaze® SP polymer shows an increased stability in these systems when the pH is brought to a more neutral range.
Color
Over time, the color of Amaze® SP polymer has been seen to shift from an off-white to yellow in both the raw material as well as in formulations. It has been observed that when exposed to temperatures above 40°C, the color shift of the product is accelerated so this should be accounted for when heating formulations or storing the product. As the product is 100% natural, no additional processing has been performed to isolate the cause of this discoloration. However, while the product and formulations will yellow, the final application will remain clear and colorless. If the color is not ideal, it has also been seen that the yellowing can be mitigated through the inclusion of a colorant or dye in the formulation.
Properties
- Physical Form
Regulatory & Compliance
- Certifications & Compliance
Packaging & Availability
- Country Availability
- Regional Availability
Storage & Handling
- Shelf Life
- 24 months
- Storage Conditions
- Amaze SP polymer should be stored under ambient conditions; under these conditions, the product has a 24-month shelf life.
- The product is supplied in either a cardboard box or a fiber drum and should be kept tightly sealed and in a cool location to prevent unintended microbial contamination or yellowing.