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Nouryon
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Amaze XT
INCI Name:
Dehydroxanthan Gum
Functions:
Hair Fixative, Suspending Agent, Thickener, Film Former, Viscosity Modifier
Ingredient Origin:
Natural Origin
Labeling Claims:
Credo Clean Standard, Clean at Sephora, Naturally Derived, Natural, Ulta Beauty's Conscious Beauty, Sustainable, From Renewable Resources
Certifications & Compliance:
EU Cosmetic Directive 76/768/EEC
Benefit Claims:
Cost Effective, Good Dry Combing, Strong Hold, Emulsion Stabiliser, Detangling, Superior Suspension, Non-Tacky, Smooth Feel, Improved Thickness, Ease of Styling, Film Forming, Good Wet Combing, Long Lasting, Aesthethic Enhancement, Non-Flaking, Reduces Flaking, Superior Skin Feel, Fixative, Smoothing
Amaze XT is a 100% renewable, natural, multifunctional polymeric rheology modifier with exceptional thickening performance, superior suspension capabilities and esthetic properties for use in a wide range of personal care applications. Insoluble functional materials can provide visual appeal, deliver active ingredients and exfoliate. Incorporating and stabilizing these materials requires extra performance on the part of the rheology modifier. Amaze XT polymer provides the required performance. In addition to its thickening abilities, Amaze XT polymer has a high elastic/storage modulus (G’), indicating good suspending ability. Systems formulated with Amaze XT polymer show stable longterm suspension, even at elevated temperatures.