- INCI Name:Polyquaternium-71
- Functions:Occlusive, Conditioner, Humectant, Moisturizing Agent
- Ingredient Origin:Synthetic
- Labeling Claims:Ulta Beauty's Conscious Beauty
- Certifications & Compliance:REACH (Europe)
- Benefit Claims:Humectancy, Hydrating, Soft Feel, Anti-Irritant, Moisturizing, Non-Occlusive
Cola®Moist 300P is a polymeric, highly ionized water-soluble compound that enhances water-binding structures. It is hygroscopic at all humidities, attracting and binding water extremely effectively, and provides a higher humidity protective gradient to enhance moisturization on both skin and hair. Its hydrating properties limit water evaporation and serve to retain moisture. Its performance benefits are due to both strong ionic binding and hydrogen bonding within the humectant film matrix.