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"Kent Nutrition Group (KNG) is the home of the Kent and Blue Seal quality animal nutrition brands. Kent is the brand serving the Midwest, and Blue Seal is the brand of the Eastern U.S., from Maine to Florida. The origin of KNG is grounded in the innovation of Gage Allison Kent of Indianola, Iowa, who in 1927 revolutionized the livestock feeding industry of the time by using only quality ingredients to develop Kent 34% Baby Beef, which was christened “The Feed Without a Filler” and set the tone for the Kent quality nutrition the brand continues today. Meanwhile, in Lawrence, Massachusetts, the H.K. Webster family had been executing on a similar business model of quality animal nutrition since 1868, under the H.K. Webster Company name and its line of Blue Seal quality animal feeds.

Both companies flourished, with Kent moving to Muscatine, Iowa in 1936 to take advantage of economical Mississippi River transportation of ingredients and products. Kent and Blue Seal grew their product offerings and expanded their market area as well as market share into the 1980s. In 1988, the holding company of Kent purchased Blue Seal. Both companies functioned successfully as independent entities until 2010, when Kent Nutrition Group, Inc. was formed. KNG combined the prosperous Kent Feeds and Blue Seal Feeds into a single business, focused on serving commercial livestock producers, equine enthusiasts, country lifestyle aficionados, as well as small animal and pet owners.

To better execute on its mission to be the most trusted and preeminent regionally focused animal nutrition company in the United States, in 2015 a new brand strategy was implemented at KNG, making Kent the quality animal nutrition brand in the Midwest and Blue Seal the quality animal nutrition brand in the eastern U.S."

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Precision

Baby Beef

Framework 365 Mineral

ARRIVALmax

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EnergiLass

KENT® Calf Creep is a complete, pelleted creep feed designed for use in a creep feeder. For beef calves on pasture.

KENT® Calf Creep

KENT® 36% Cattle AN is an economical, all-natural protein supplement for growing and finishing beef cattle. A beef cattle supplement for mixing steer and heifer rations.

KENT® 36% Cattle AN

NutriVantage® for beef for beef formulas are made with our exclusive nutritional components that consist of a blend of trace minerals and chelating agents that provide optimal nutritional supplementation to your animal’s digestive tract. We then take these exclusive components and have our Ph.D. nutritional staff add them to our proprietary specie specific dairy formulas to optimize the nutritional absorption in your animal’s digestive tract. NutriVantage is a nutrition optimizer exclusive to Kent Nutrition Group for beef and dairy beef cattle.

NutriVantage® for beef

Kent® Mineral Block is a free-choice mineral block formulated for beef cattle and mature horses on pasture or in drylot. Kent Mineral Block is a formulated for beef cattle and mature horses on pasture or in drylot.

KENT® Mineral Block

KENT® Beef Cow Co-Product Balancer Mineral is a highly fortified free-choice mineral specifically designed for beef cows being fed co-products from the corn processing industry. For beef cows being fed co-products.

KENT® Beef Cow Co-Product Balancer Mineral

EnergiLass® 12 is an all-natural protein, mineral and vitamin supplement designed to complement the diet of cattle grazing medium to high quality pasture, hay or other forage. A supplement for beef calves and cattle on pasture.

EnergiLass® 12

Baby Beef™ 24, the foundation of Kent Feeds and our best nutrition program, is a natural protein supplement ideal for all classes of cattle. Kent Baby Beef 24 is particularly suited for young beef animals, growing and developing cattle, breeding stock, and show cattle. This supplement can be fed through the entire finishing period or switch cattle to a more economical supplement containing urea after the stress period is over and cattle can utilize the urea more efficiently. A beef cattle supplement for mixing creep, steer, heifer, cow and bull rations.

Baby Beef™ 24

KENT® Cattle Comfort 20% is used for beef cattle on pasture or in the feedlot.

KENT® Cattle Comfort 20%

Precision™ Dairy Beef Finisher is a supplement designed to be mixed with corn and fed as the sole ration to finishing dairy beef cattle. Precision Dairy Beef Finisher is a supplement for mixing steer and heifer feedlot rations.

Precision™ Dairy Beef Finisher

Kent Nutrition Group

"Kent Nutrition Group (KNG) is the home of the Kent and Blue Seal quality animal nutrition brands. Kent is the brand serving the Midwest, and Blue Seal is the brand of the Eastern U.S., from Maine to 

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