Products

Colloidal Oatmeal is generally used in the bath as an additive to bath water, which moisturizes dry and problem skin, especially dry skin in children. This Colloidal Oatmeal is GMO-free and consists of key components such as beta glucan and avenanthramides, which acts as a natural, deep penetrating moisturizer that reduce the itching caused by dry skin.

New Directions Aromatics Aloe Vera Juice is well respected for its application as a moisturizing agent. It contains vitamin B complex, folic acid, vitamin C and carotene (a precursor of vitamin A). It is already being commercially used in soaps, creams, lotions, and other cosmetics. The Aloe Vera Juice we sell is a thin liquid designed for application in manufacturing processes. It is safe for direct application to the skin, but should not be confused with a gel. It is also important to note that it can spoil and become contaminated with microorganisms if not properly stored and used in combination with a preservative system. Aloe Vera Juice contains the naturally cloudy juice of the plant, extracted from the fresh plant leaves (original Aloe Barbadensis Miller plant). The juice is not filtered and thus retains all the fiber and particles of the leaf filet. This gives the juice its full-bodied, tangy fresh aroma.

Hyaluronic Acid is a polysaccharide that occurs naturally in the human body and works to support the body's collagen production and to help maintain elasticity. This natural molecule is specifically found in the hair, skin, eyes, nerves, and joints.

New Directions Aromatics Cetyl Alcohol is an all-purpose, non-gelling thickening agent widely used throughout the cosmetic industry for the stable consistency it gives to the products, it is comprised of 95% fatty acids derived from vegetable oils, primarily palm oil. This versatile material is also an emollient, moisturizer, viscosity stabilizer, and foam enhancer. It comes in white, odorless flakes, which are insoluble in cold water, and only very slightly soluble in hot water and alcohol.

Olive Squalane is a luxurious and sophisticated moisturizing agent that is used extensively in both the pharmaceutical and the cosmetic industries. While it may be obtained from several plant sources, including Sugarcane and Ricebran, Olive Oil is the vegetable source that is most abundant in this protective “green” emollient, which results from the unsaponifiable fractions of Olive Oil. Squalane is easily absorbed by human skin, because it is a derivative of the unsaturated terpene hydrocarbon called Squalene, an oily molecule that occurs naturally in the sebum of human skin. With age, the skin’s natural Squalene production begins to decline, making products with Squalane more valuable as skin begins to lose its moisture, smoothness, and strength. These benefits make Squalane a popular ingredient in skin and hair care products. Squalene oxidizes quickly, but the hydrogenated and improved version of it – Squalane – becomes a stable and skin-loving ingredient with a lengthy shelf life. With various cosmetic applications in which it can exhibit is beneficial properties, this light, odor-free, and non-staining vegetable-based fluid has earned the nickname “Liquid Gold.”