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"Established in 1997, New Directions Aromatics Inc. is a leading wholesale supplier of 100% pure Essential Oils, Natural Raw Materials and Specialty Packaging. Beginning with only a handful of distilleries, we presently source directly from ethical producers in all six continents.

Through on-going relationships with leading suppliers all over the world, we can offer the most competitive wholesale prices. We have combined the purchasing power of all our global locations to negotiate high-volume contracts that allow us to pass on substantial savings to our customers, as well as offer special pricing for bulk orders.

With an unwavering commitment to offer the highest quality products, we firmly believe Quality Assurance is of utmost importance. We relentlessly work towards improving our operations to meet and exceed the latest industry standards; The International Organization of Standardization (ISO 9001:2015 certification) is further validation of the importance we place on Quality Control.

In keeping with our desire for excellence, New Directions Aromatics is a certified Organic, Kosher and Vegan facility. Our two facilities totalling over 75,000 square feet are also equipped with a laboratory using state-of-the-art gas chromatography to rigorously test the veracity of the purity and potency of our sourced oils. This ensures that our customers are supplied with superior products at all times. We understand it is imperative that meticulous tests, documentation and certifications are supplied for every product in our portfolio. Hence, SDS, Specifications and Certificate of Analysis are all available on our website."

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Witch Hazel is an alcoholic extract from the leaves, flowers and bark of the hamamelis tree. It contains a mixture of 85-86 % aqueous witch hazel extract and 14-15 % ethyl alcohol as a preservative. One of nature's best astringents, there is probably no better tonic or toner for skin care preparations. It is frequently used in products like after shave lotions, where it shows mildly styptic properties as well as helping to reduce razor burn and swelling through its cool soothing sensation. In skincare, Witch Hazel can be used as toner or in place of a cleanser. It is particularly beneficial for oil and problem skin through its more gentle properties.

New Directions Aromatics Witch Hazel Distillate

Hyaluronic Acid is a polysaccharide that occurs naturally in the human body and works to support the body's collagen production and to help maintain elasticity. This natural molecule is specifically found in the hair, skin, eyes, nerves, and joints.

New Directions Aromatics Sodium Hyaluronate (Hyaluronic Acid) HMW- Verified by ECOCERT / Cosmos Approved

Citric Acid is derived from corn and sugar beets through natural fermentation, and is GMO free. It is an excellent antioxidant and exfoliant, and it can be used as part of a product’s preservative system by altering the pH levels. Citric Acid is also the most widely used organic acidulate, probably because it is classified as a weak acid. 
When applied to hair, Citric Acid opens up the cuticle allowing for deeper penetration of the cleaning agents. It is generally not recommended if you have any artificial hair coloring done, unless you are trying to strip the color out. It can also be used in shampoo.

New Directions Aromatics Citric Acid

Silk Amino Acid contains alanine, glycine and serine. They have a high dispersion rate, allowing this fine powder to easily dissipate in liquids or into other powders. It is especially good for use in hair care products, as it protects hair from moisture loss and conditions it to provide a silky smoothness. Consider adding Silk Amino Acid to our ready to use cosmetic bases.

New Directions Aromatics Silk Amino Acid

Menthol Crystals are obtained by crystallizing Mentha Arvensis (Peppermint Japanese) Essential Oil. 
These colorless, transparent crystals exude a sharp, minty scent, which has a cooling effect that makes them ideal for diverse applications. To incorporate them in perfumes, cosmetics, balms, lotions, creams, shampoos, and conditioners, the recommended usage level is 0.5 - 8 %.

New Directions Aromatics Menthol Crystals

A clear thin liquid with a pleasantly dry citrus scent, it is steam distilled from citrus rinds. 
This oil is very versatile, being safer to use and more effective than most commercial and industrial cleaners. At 5 - 15% of total product, it may be blended with surfactants for industrial-strength cleaners, or solubilized and added to water and vinegar bases for effective natural disinfectant surface cleaners for use in the home. It may also be used at full strength as a biodegradable solvent, without the negative impact that synthetic chemical solvents have on the user or to the environment.

New Directions Aromatics d-Limonene (Citrus Terpenes) Raw Material

Alcohol Free Witch Hazel Distillates (or Witch Hazel extracts) are clear, colorless botanical extracts prepared from the recently cut and partially dried, dormant twigs of the Hamamelis virginiana Linn plant. These distillates offer a variety of benefits for skin and personal care applications.
Alcohol Free Distillates are particularly advantageous for applications that require the soothing natural astringent properties of Witch Hazel, and there are instances where the use of alcohol is not appropriate.

Such formulations may include those with constraints in:
• Processing parameters: high surfactant, multi-phase, or high temperature products
• Product performance: foaming products, body washes, mousses, creams
• Marketing claims: alcohol free, sting free, and sensitive skin formulations

The most popular uses are for products where irritation or skin feel is of primary concern. Many customers specify distillates for treatment products including, anti-irritant products for sun care, wound care, children's sting free products and other products where skin sensitization is an issue.

New Directions Aromatics Witch Hazel Distillate - Alcohol Free - Verified By ECOCERT /Cosmos Approved

Vegetable Glycerine is a Kosher product derived from palm, and it is GMO-free and allergen-free. Glycerine is the result of a sophisticated extraction method called hydrolysis. This system is based on the fats and oils of a raw product (typically palm or coconut) that are then split into crude glycerol fats, under the combined action of water, temperature and pressure. These temperatures can exceed 400° degrees and the material is usually kept under pressure for 20-30 minutes. What is actually occurring is a sort of counter-flow where the water absorbs glycerol from the fatty acid phase of the oil production. After this phase this glycerol is isolated and further distilled to give buyers a standard 99% Glycerine product (our New Directions Variety is minimum 99.7%).

Vegetable Glycerine is a clear, colorless, and odorless viscous liquid. It is used as an agent in cosmetics, shampoos, soaps, and other household items. Because it is soluble in both, water and alcohol, its versatility is a major benefactor in its purported growth and popularity within the manufacturing sector. It is invaluable as a natural source ingredient with emollient-like properties which can smooth and soften the skin and it assists the skin surface to retain moisture. This helps to explain why it is one of the most popular cosmetic additives used today.

New Directions Aromatics Glycerine Vegetable (USP 99.7%) -Raw Material - Verified by ECOCERT/Cosmos Approved

This soothing Aloe Vera Gel made with Aloe Barbadensis Leaf Juice is a must-have for any skin care enthusiast or cosmetic formulator.

Known for its potent humectant and restorative properties, Aloe Vera can deliver intensive hydration to the skin while improving the appearance and discomfort associated with skin damage and irritation. Aloe Vera Gel is commonly used to provide relief for minor cuts and scrapes, sunburn, redness, itchiness, and dryness. Its emollient qualities can also soften skin to reduce scars, roughness, or flakiness. Naturally rich in antioxidants, including Vitamins C, E, A, Aloe Vera is ideal for anti-aging applications as well.

This Aloe Vera Gel imparts a pleasant cooling sensation to the skin, leaving it smooth and supple without leaving a 'tacky' finish. It can be used on its own or customized to create your own Aloe Vera-inspired products by adding Essential Oils, Fragrance Oils, Botanical Extracts and various other raw materials.

New Directions Aromatics Aloe Vera Gel

New Directions Aromatics

"Established in 1997, New Directions Aromatics Inc. is a leading wholesale supplier of 100% pure Essential Oils, Natural Raw Materials and Specialty Packaging. Beginning with only a handful of distill

New Directions Aromatics - Essential Oils - Perfumery - Knowde

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New Directions Aromatics Sodium Bicarbonate is a white, crystalline powder. It is often used to make bath fizzies, as it has water softening, effervescent, and deodorizing properties. It is gentle on the skin and helps to draw out oil and impurities, leaving the skin feeling clean and smooth. Pure Sodium bicarbonate does not contain aluminum. Our sodium bicarbonate is 100% pure. Also known as baking soda, this product is not to be confused with baking powder which may contain aluminum sulfate.

New Directions Aromatics Sodium Bicarbonate

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