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Lanolin is a naturally derived product useful as an emollient, hair and skin conditioning agent and emulsifier. When reacted with ethylene and propylene oxides in various ratios, resultant products have increased water solubility and perform as non-ionic surfactants. In water-based systems, especially cleansing prioducts, they are substantive and leave behind an elegant feel. When reacted with acetic anhydride, the product no longer behaves as an emulsifier and becomes a hydrophobic emollient