Brands

Idacol is where it all began for Roha four decades ago. Then its flagship brand, it has endured the passage of time and changing industry dynamics to earn a loyal clientele amongst even the biggest names in food and pharmaceuticals. A solid equity synonymous with performance, quality and dependability. Idacol synthetic colors have their own strengths – safety, availability, precision and versatility, which make them ideal for food and pharma applications. Available in both water soluble and insoluble forms, the combination of widest range of colors and forms gives it brand leadership status.

A global shift towards healthier living has increased demand for natural food ingredients and changed the dynamics of the food colorants business. In keeping with its leadership status, Roha has moved quickly to address the growing demand for natural colorants. The comprehensive Natracol range fulfills the challenge of not compromising on taste, flavor or health. Covering the entire spectrum of client applications, it comes with the promise of four decades of expertise in customer service and purity standards. Quality that ensures consistency in shades, batch after batch, time after time. Natracol – literally endorsed by Mother Nature.

The era of ‘clean labels’ – or products that are distinctly natural and free of processing – is here to stay. Consumers are increasingly focusing on what’s gone into the making of food and beverage products they consume. Assimilating this trend with commitment and focus, Roha has pursued R&D and technology to develop Futurals – a range of products that impart color and can be labeled as the name of fruit or vegetable juice or extract. Produced exclusively via physical processes, there is absolutely no chemical intervention. This wide range of brilliant and stable shades is extracted from vegetables, fruits, edible flowers, herbs, spices and algae. The final product is carefully calibrated to replicate the exact properties and ratios of color and sensory balance as in the original source. As a result they find excellent use in a diversity of applications.