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Made of cellulose based polymers, CelluCap™ Release on Demand (RNDTM) technology keep actives fresh during scale-up and shelf life and allow for easy release upon skin application. Microcapsules break down into invisible particles, but still retain a portion of the payload for controlled and continuous delivery. Encapsulation of lipophilic actives/oils results in a new physical form, a powder that can be dispersed across all phases of a formulation. Cellucaps™ give consumers confidence in the active efficacy, and give formulators greater flexibility to create stable, high-performance skin-restoring product with a unique texture.