- INCI Name:Hydroxyethyl Urea
- Functions:Moisturizing Agent
- Labeling Claims:Clean at Sephora, Non-Carcinogenic, Ulta Beauty's Conscious Beauty
- Benefit Claims:Cost Effective, Outstanding Skin feel, Non-Tacky, Improves Skin Elasticity, Non-Greasy Feel, Moisturizing
iMoist HU 50 is colorless or yellowish clear liquid, it has not simulative. iMoist HU50 can be used in skin care products without imparting stickiness or tackiness to the formulation. Consequently, little or no addition of esthetic modifiers is required to improve final skin feel. iMoist HU50 can be used as a cost effective moisturizing agent alternative when reducing the concentrations of silicones and esthetic enhancing agents typically required in traditional moisturizing systems. It can easily dissolve in water but cannot dissolve in oils. Reference addition: 3~10%.