- INCI Name:Basic Orange 31
- Dye Type:Cosmetic Dyes, Basic Dyes
- CI Name:Basic Orange 31
- Color:Orange
- Synonyms:1 H -Imidazolium, 2-[(4-Aminophenyl)Azo]-1,3-Dimethyl-, Chloride, 1 H -Imidazolium, 2-[2-(4-Aminophenyl)Diazenyl]-1,3-Dimethyl-, Chloride
BASF Vibracolor Flame Orange is a powder dye used in rinse-off hair care applications such as shampoos and conditioners. It imparts a vibrant orange color and adds a lively, attractive look to the hair. The product complies with REACH regulations and is a Basic Dye type, with the INCI name Basic Orange 31. It is part of the Pigments & Colorants technologies and falls under the Product Families of Dyes and Basic Dyes. Additionally, it is labeled as "Clean at Sephora," meeting the retailer's standards for clean beauty products.