i-Sabi

i-Sabi™ is a dietary ingredient made from the rhizomes of wasabia japonica. Wasabi, also known as Japanese horseradish, is a member of the cruciferous plant family known for various significant health-promoting effects acknowledged by World Health Organization. Widely known for its spicy and unique flavor as sushi condiment, it is seldom used because genuine wasabi is rare and expensive. Wasabia japonica is grown in remote regions of the world where the temperature, elevation and climate must be pristine year-round. i-Sabi™ provides a spectrum of ITCs and is trademarked "The Master Switch to Wellness" given its ability to stimulate Nrf-2, a genomic master switch that induces a set of genes that are involved in the protection of cells.