- Ingredient Name:Anthocyanins
- Functions:Food Coloring
- Pigment Type:Organic Pigments
ColorMaker Purple Carrot & Purple Sweet Potato is used in foods generally throughout the world. They are frequently found in fruit drinks and other beverages, soft and hard candies, vinaigrettes, ice cream (where they are purple, not red, because of the high pH of ice cream), cereals, and pet foods. Anthocyanins are used in nutritional bars, tablets, and powdered drink mixes. It is important when using anthocyanins to make sure a food or beverage processor has complete control over the pH of the final product. Small variations in pH will result in large variations in final product color.