- INCI Name:Cetrimonium Bromide, Cetearyl Alcohol
- Functions:Conditioner, Viscosity Modifier
- Labeling Claims:Ulta Beauty's Conscious Beauty, Clean at Sephora
- Benefit Claims:Texturizing, Volumizing, Manageability, Fly Away Reducing
Demo-brand® Superior is a cationic emulsifying wax specially formulated for use in the preparation of elegant creme rinse conditioners. A custom blend of conditioning and viscosity building agents, this formulated concentrate readily disperses in hot water to form attractive, hair conditioner systems. It gently conditions hair, leaving it soft and manageable without building up deposits that can weigh down hair.