- INCI Name:Disodium Carboxyethyl Siliconate, Titanium Dioxide
- Pigment Treatment Type:Hydrosperse Treatment (HS) , Silicone & Silane Treatment
- Pigment Treatment Family:Hydrophilic Treatments
- Color:White
- Labeling Claims:Ulta Beauty's Conscious Beauty
Gelest Titanium Dioxide HS (WIA-HSA) is a white titanium dioxide powder treated with disodium carboxyethyl siliconate. This pigment is used in various color cosmetic formulations. It has a higher tinting strength and a reduced tendency for color flotation and plate-out.