- INCI Name:Polymethylsilsesquioxane, Trimethylsiloxysilicate
- Pigment Treatment Type:Silicone & Silane Treatment
- Pigment Treatment Family:Hydrophilic Treatments
- Labeling Claims:Clean at Sephora, Credo Clean Standard, Ulta Beauty's Conscious Beauty
Gelest Titanium Dioxide SR (WIA-SRA) is a white powder with polymethyl silsesquioxane and trimethylsiloxysilicate. The hydroxyl-terminated silsesquioxane network in the coating improves adhesion to skin and hair, making it ideal for use in color cosmetic formulations. This pigment is the best candidate for use in long-wearing and water-resistant makeup.