LexFeel™ WOW DT

Identification & Functionality

INCI Name

C13-16 Isoparaffin,

Heptyl Undecylenate

Ingredient Origin

Natural Origin,

Non-Animal Origin,

Plant Origin

Cosmetic Ingredients Functions

Emollient,

Protective Agent,

Slip Agent,

Wetting Agent

Technologies

Cosmetic Ingredients

Product Families

Cosmetic Ingredients — Cosmetic Actives

Skin Actives

Cosmetic Ingredients — Functionals

Conditioners & Emollients,

Emulsifiers, Solubilizers & Dispersants,

Sensory Modifiers

Primary Feedstocks

• Castor
• Sugarcane

Features & Benefits

Benefit Claims

Cushioning Effect,

Emolliency,

Good Coverage,

Good Wetting Properties,

Imparts Lubricity,

Light Feel,

Non-Greasy Feel,

Non-Oily Feel,

Powdery Feel,

Rapid Absorption,

Sensory Enhancement,

Soft Feel,

Spreadability

Labeling Claims

Clean at Sephora,

Credo Clean Standard,

From Renewable Resources,

Natural,

Naturally Derived,

Organic,

Palm Oil-free,

Palm free,

Plant-Based,

Sustainable

Product Features & Benefits

• Fast spreading
• High absorbency into skin
• Dispersing emollient for pigments and inorganic UV filters
• Superior pigment dispersions to cyclomethicone
• Complete sensory analysis results in equivalency to D5
• Powdery, non-greasy, silicone-like afterfeel
• Reduced whitening effect in antiperspirant
• Superior color payoff

Green Chemistry & Sustainable Life Cycle Highlights

Sustainable Design: Sustainability is embedded in INOLEX's design philosophy. LexFeel™ WOW DT design was guided by the Principles of Green Chemistry and life cycle thinking.

The following are the green chemistry & sustainable life cycle highlights:

• Non-persistent in the environment
• Solvent-free process
• Low-energy manufacturing process especially compared to the manufacture of silicones
• 100% renewable plant feedstocks
• Biodegradable

Applications & Uses

Markets

Personal Care

Applications

Personal Care — Beauty & Care

Color Cosmetics,

Hair Care,

Skin Care,

Sun Care,

Treatment Products

Application Format

Creams,

Leave On,

Lotions,

Spray

Sun Care Applications

After Sun Products,

Sunscreen Makeup

Use Level

max. 100%

Product Applications

Suitable for all applications

Instruction for Use

Add to oil phase, can be used in hot or cold process

Properties

Typical Properties

	Value	Units	Test Method / Conditions
Natural Origin Index	1.0	—	—
Biobased Content	100.0	%	—

Regulatory & Compliance

Certifications & Compliance

ECOCERT,

NSF Approved,

Organic Certified

Standards & Certifications

• USDA Certified Biobased Content
• Biodegradable
• NSF/ANSI 305 Approved
• Clean Beauty Preferred
• Non-palm Derived
• China IECIC Listed
• Kosher Compliant
• Vegan & Cruelty-free
• Halal Certified
• ChemFORWARD SAFER

Technical Details & Test Data

LexFeel™ WOW DT Sensory Profile

LexFeel™ WOW DT Test Data

Immediate After-feel Residue Profile is Similar

 

LexFeel™ WOW DT Reduces Whitening in Antiperspirant

 

LexFeel™ WOW DT Makes Superior TiO₂ Dispersion