- INCI Name:Polyacrylate-14
- Functions:Viscosity Modifier, Hair Fixative, Thickener, Suspending Agent, Film Former
- Labeling Claims:Ulta Beauty's Conscious Beauty, TSE-free, GMO-free
- Benefit Claims:Self-Preserving, Easy To Use, Hair Softening, Excellent Stability, Strong Hold, Flow Enhancement, Film Forming, Improves Clarity, Non-Tacky, Soft Flexibility, Good Rheological Properties, Shine & Radiance, Improved Thickness, Non-Flaking, Fixative, Superior Suspension, Water Repellency, Improved Texture, High Viscosity
Fixate™ PLUS polymer is a liquid latex emulsion polymer that offers a unique combination of soft, touchable hold and rheology modification for hair styling formulations. It provides controlled association with viscosity increases and smooth rheology, resulting in enhanced performance. This polymer is easily removed with shampoo, making it convenient for users. Additionally, its liquid form allows for easy application, and it is suitable for medium- to high-viscosity formulations, further expanding its versatility.