- INCI Name:Polyacrylate-14
- Functions:Viscosity Modifier, Suspending Agent, Film Former, Hair Fixative, Thickener
- Labeling Claims:TSE-free, Ulta Beauty's Conscious Beauty, GMO-free
- Benefit Claims:Self-Preserving, Superior Suspension, Improved Thickness, Film Forming, Excellent Stability, Non-Flaking, Strong Hold, Improves Clarity, Water Repellency, Improved Texture, Easy To Use, Hair Softening, Shine & Radiance, Flow Enhancement, Non-Tacky, Soft Flexibility, Good Rheological Properties, High Viscosity, Fixative
Fixate™ PLUS polymer is a liquid latex emulsion polymer that offers a unique combination of soft, touchable hold and rheology modification for hair styling formulations. It provides controlled association with viscosity increases and smooth rheology, resulting in enhanced performance. This polymer is easily removed with shampoo, making it convenient for users. Additionally, its liquid form allows for easy application, and it is suitable for medium- to high-viscosity formulations, further expanding its versatility.