MiyoAQUA White C

Identification & Functionality

CI Number

77891

Chemical Family

Anionics,

Polysaccharides

INCI Name

Algin,

Calcium Chloride,

Titanium Dioxide

Pigment Treatment Family

Hydrophilic Treatments

Cosmetic Ingredients Functions

Pigment

EINECS No.

236-675-5, 233-140-8

Technologies

Cosmetic Ingredients,

Pigments & Colorants

Product Families

Cosmetic Ingredients — Pigments & Colorants

Treated Pigments & Powders

Pigments & Colorants — Treated Pigments & Powders

Hydrophilic Treatments

Features & Benefits

Benefit Claims

Anti-Caking,

Color Stability,

Easy Dispersability,

Light Feel,

Superior Suspension

Features & Benefits

• Natural Origin
• Very Easy to Disperse and Re-disperse in Water
• Does not form Hard Cake in Liquid Systems
• Excellent Suspension Quality in Water
• Prevents Color Separation

General Information

MiyoAQUA is a hydrophilic surface treatment based on alginate. This anionic polysaccharide is found naturally in oceans around the world in the cell walls of brown algae and kelp. Inorganic pigments such as iron oxide and pigmentary titanium dioxide surface treated with sodium alginate are highly hydrophilic and provide excellent dispersibility and re-dispersibility into the water phase. Formulation chemists are moving away from heavy feeling and moving toward light, fresh feeling personal care formulations. This dynamic trend lends itself to new, innovative O/W and water-based formulations including: “No Makeup, Makeup”, Ultra-Light Textures, Formulations that promote the benefits of water, and Make-up rituals of layering lighter textures.

Applications & Uses

Markets

Personal Care

Applications

Personal Care — Beauty & Care

Color Cosmetics,

Skin Care

Application Format

Creams,

Leave On,

Lotions,

Masks,

Rinse Off,

Stick

Color Cosmetic Applications

CC Cream,

Foundation,

Lip Gloss,

Mascara

Skin Care Applications

Facial Mask,

Skin Brightening Products

Properties

Color

White

Physical Form

Powder,

Solid

Microbiological Values

	Value	Units	Test Method / Conditions
Total Aerobic Microbial Count	max. 100	CFU/g	—
Total Yeast and Mold Count	max. 100	CFU/g	—

Base Material

Titanium Dioxide

Microbial Content

Absence of: Pseudomonas aeruginosa, Escherichia coli, Staphylococcus aureus, Candida albicans

Pigments

99%

Surface Treatment (Sodium Alginate)

1%

Regulatory & Compliance

Chemical Inventories

TSCA (USA)

Note

* The pigment used in this product meets all applicable purity requirements of the FDA (21-CFR), the EU (E171), Canada and Japan for Cosmetic color additives and also conforms to applicable USP requirements before the coating is applied.

Storage & Handling

Shelf Life

2 years after date of manufacture for sealed, unopened containers.