New Directions Aromatics Citric Acid
New Directions Aromatics Citric Acid is derived from corn and sugar beets through natural fermentation, and is GMO free. It is an excellent antioxidant and exfoliant, and it can be used as part of a product’s preservative system by altering the pH levels. Citric Acid is also the most widely used organic acidulate, probably because it is classified as a weak acid. When applied to hair, Citric Acid opens up the cuticle allowing for deeper penetration of the cleaning agents. It is generally not recommended if you have any artificial hair coloring done, unless you are trying to strip the color out. It can also be used in shampoo.
INCI Name: Citric Acid
Functions: Antioxidant, Exfoliant (Chemical)
Labeling Claims: Allergen-free, BSE-free, Clean at Sephora, Credo Clean Standard, Cruelty-Free, GMO-free, Kosher, Not Tested on Animals, Paraben-free, Pesticide-free, Phthalates-free, Solvent-free, TSE-free, Ulta Beauty's Conscious Beauty, Vegan
Benefit Claims: Non-Irradiated, Penetrating
Certifications & Compliance: EU Cosmetic Regulation 1223/2009 Compliant, Kosher