- INCI Name:Polyisobutene
- Functions:Occlusive, Gloss Enhancer, Film Former
- Labeling Claims:Credo Clean Standard, Ulta Beauty's Conscious Beauty, Clean at Sephora
- Benefit Claims:Pigment Wetting, High Viscosity, Spreadability, Film Forming, Gloss Enhancement, Shine Enhancing
Permethyl® 104A is highly occlusive with excellent coverage and barrier properties, improving the wear and shine of lip products. The Permethyl® line is a series of unique, highly branched aliphatic hydrocarbons ranging from highly volatile, low viscosity liquids to non-volatile viscous materials. The low viscosity grades have excellent makeup removal properties and are differentiated by skin feel, spreadability and volatility. The high viscosity grades give high gloss and film forming properties, and are differentiated by product viscosity.