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Potenza® Potenza Cool Touch™

Potenza® Potenza Cool Touch™ provides protected urea directly onto skin to provide cooling and moisturizing benefits, along with the silky feel benefits of dimethicone. It prevents the recrystallisation of urea in formulations. Potenza® Potenza Guard LEM+ microcapsule suspensions are easy to formulate and are compatible with a broad range of formulation ingredients making it easy and fast to launch your high performance formulation.

Brand: Potenza (14 products)

Functions: Cooling Agent, Moisturizing Agent

Ingredient Origin: Biotechnology

Benefit Claims: Anti-Crystallization, Compatibility, Cooling Effect, Ease of Formulation, Encapsulated Actives, Enhanced Shelf Life, Formulation Performance, Hydrating, Improved Stability, Light Feel, Moisturizing, Non-Greasy Feel, Silky Feel, Superior Performance

Technical Data Sheet
Enhanced TDS

Enhanced TDS

Knowde-enriched technical product data sheet

Identification & Functionality

Ingredient Origin

Biotechnology

Cosmetic Ingredients Functions

Cooling Agent,

Moisturizing Agent

Technologies

Cosmetic Ingredients

Product Families

Cosmetic Ingredients — Functionals

Conditioners & Emollients,

Sensory Modifiers

Features & Benefits

Benefit Claims

Anti-Crystallization,

Compatibility,

Cooling Effect,

Ease of Formulation,

Encapsulated Actives,

Enhanced Shelf Life,

Formulation Performance,

Hydrating,

Improved Stability,

Light Feel,

Moisturizing,

Non-Greasy Feel,

Silky Feel,

Superior Performance

Formulation Benefits
  • Provides light and non-greasy formulation
  • Improve stability and shelf life
  • Overcome incompatibilities between urea and other formulation ingredients allowing new combinations for better on skin feel and skin hydration performance
  • Cooling on skin
  • Increased speed to market through easy formulation

Applications & Uses

Markets

Personal Care

Applications

Personal Care — Beauty & Care

Skin Care

Application Format

Creams,

Leave On,

Lotions,

Spray

Skin Care Applications

Moisturizers

Application and Recommended Use Level
Application Active Recommended Use Level (w/w)
Moisturizing
Spray/ Lotion/
Cream		 Urea and
dimethicone		 15% to 40%
Formulation Guidelines

Typically the easiest way to incorporate Potenza Cool Touch is to simply add it as the last ingredient and stir. Withholding some water from the formulation to be added to the Potenza Cool Touch on a 1:1 basis prior to addition can be helpful.

Properties

Physical Form

Capsules,

Suspension

Packaging & Availability

Packaging Type

Packets

Product Form

Potenza Cool Touch is delivered as a suspension in water in 10kg, 20kg, 200kg and 1000kg packs.

Storage & Handling

Storage and Handling

Product can be stored for 12 months at 35°C without loss of performance.
Potenza® will cake and thicken over time. Insertion of a paddle stirrer at slow to medium speed will redisperse the material easily over 1 or 2 hours.