- INCI Name:Hydrolyzed Wheat Protein PG-Propyl Methylsilanediol
- Ingredient Origin:Plant Origin, Natural Origin
- Functions:Smoothing Agent, Film Former, Conditioner
- Labeling Claims:Naturally Derived, Natural
- Benefit Claims:Texturizing, Film Forming, Silky Feel, Moisturizing, Highly Restructuring, Shine & Radiance, Strengthening, Smoothing, Soft Feel
Promois™ WG-SIG is a silylated derivative type of hydrolyzed wheat protein. It protects and repairs hair, and improves its texture by a heat enhancing effect that results in the formation of a film on the hair in response to heat from hair dryers or hair ironing. Wheat protein is rich in acidic amino acids and particuarly in glutaminc acid which provide moisturizing effect. It also has a slight amount of cystine, the amino acid tht brings strength to the hair. Lastly,compared with other plant proteins, wheat proteins tend to have a lighter texture. Promois™ series is a range of peptides and derivatives obtained through hydrolysis of natural proteins. It is developed and manufactured in Japan by SEIWA KASEI.