- INCI Name:Hydrolyzed Wheat Protein
- Functions:Anti-Static Agent, Conditioner, Film Former
- Ingredient Origin:Plant Origin
- Labeling Claims:Ulta Beauty's Conscious Beauty, Preservative-free, Credo Clean Standard, Clean at Sephora, Organic
- Certifications & Compliance:COSMOS, ECOCERT, Organic Certified
- Benefit Claims:Soft Feel
Promois™ WG-SP is powder hydrolyzed wheat protein with conditioning efficacy. Wheat protein is rich in acidic amino acids and particuarly in glutaminc acid which provides moisturizing effect. It also has a slight amount of cystine, the amino acid tht brings strength to the hair. Lastly,compared with other plant proteins, wheat proteins tend to have a lighter texture. Promois™ WG-SP is an organic ingredient certified ECOCERT and COSMOS. This product is preservative free powder type. Promois™ series is a range of peptides and derivatives obtained through hydrolysis of natural proteins. It is developed and manufactured in Japan by SEIWA KASEI.