- INCI Name:Potassium Laureth Phosphate
- Functions:Remineralization Agent, Surfactant (Anionic), Cosurfactant, Protective Agent
- Labeling Claims:Ulta Beauty's Conscious Beauty
- Benefit Claims:Mild, Anti-Bacterial, Enamel Erosion Reduction
GEROPON® MAP OC is an alkyl phosphate ester surfactant, providing an enhanced consumer experience when used in toothpaste formulations: it is extremely mild, gives a great mouth feeling of cleanliness and extra shine.