Wisdom Natural Brands

"Great ideas that have lasting impact upon the world often have humble beginnings coupled with the desire to make the world a better place. Picture a suburban garage in Scottsdale, Arizona, on the eastern edge of Phoenix, a modest place where one man’s passion for stevia started a worldwide phenomenon. Within the walls of that Scottsdale home, a young family embarked on an enterprise that eventually would span across the globe. But we’re getting ahead of ourselves a little bit. This pioneering Arizona family was headed by a man named James A. May, a nationally respected healthcare executive, and his wife, Carol May, a smart, kind, compassionate, selfless and strong woman. A journey to South America in 1982 introduced James to a naturally sweet herb called stevia. At the time, few in North America had heard of this plant, but James saw its potential as a premium, great-tasting, plant-based sweetener that he hoped the world would embrace. James and Carol formed a company that promised to make the world a sweeter place and make a difference in people’s well-being."