WorléeBase™ AQ 77891/2

Identification & Functionality

CI Number

77891

Carrier

Aqua

INCI Name

Alumina,

Ammonium Acrylates Copolymer,

CI 77891,

Caprylyl Glycol,

Methylpropanediol,

Phenylpropanol,

Sodium Acrylates Copolymer,

Titanium Dioxide,

Triethoxycaprylylsilane

Pigment Type

Inorganic Pigments

Cosmetic Ingredients Functions

Dispersant,

Pigment

Technologies

Cosmetic Ingredients,

Pigments & Colorants

Product Families

Pigments & Colorants — Color Pigments

Inorganic Pigments,

Lake Pigments

Cosmetic Ingredients — Pigments & Colorants

Color Pigments

Features & Benefits

Benefit Claims

Preservation

Labeling Claims

Ulta Beauty's Conscious Beauty

Product Highlights

• High color strength for pigments
• Good batch consistency of color
• Cold processing, easy addition without grinding or dispersing of the pigments
• Good storage stability
• Made in Germany
• PEG/EO free
• No dust, no danger to employee
• Reduces process time and equipment, huge cost savings
• Water-based
• Owing to the preparation of the pigments in a water/polymer matrix, working with the pigments is simplified considerably, as well as saving cost-intensive process time and equipment.
• On account of the adapted production process, the pigments are finely distributed in the dispersing agent, and after application of the end product they bring about a color-intensive, uniform coating.

Applications & Uses

Markets

Personal Care

Applications

Personal Care — Beauty & Care

Color Cosmetics,

Nail Care

Application Format

Creams,

Lotions,

Powder,

Stick

Color Cosmetic Applications

Eye Liner,

Eye Shadow,

Foundation,

Mascara

Nail Care Applications

Nail Polish

Use

Colorant

Properties

Color

White

Typical Properties

	Value	Units	Test Method / Conditions
Amount of Pigment/Dyes	39 - 41	%	—