- INCI Name:Phloretin
- Functions:Whitening Agent, Lightening Agent
- Labeling Claims:Credo Clean Standard, Clean at Sephora, Ulta Beauty's Conscious Beauty
- Benefit Claims:Skin Lightening, Skin Whitening
- Synonyms:2,6-Dihydroxy-4-methoxyacetophenone, 3-(4-Hydroxyphenyl)-1-(2,4,6-Trihydroxyphenyl)Propan-1-One, 4-O-Methylphloracetophenone, Dihydronaringenin, Phloretol
Phloretin can fade melanin, making the skin whiter, with proven effects superior to kojic acid and arbutin. Additionally, phloretin is commonly used as a new type of whitening agent in cosmetics, and has many biological applications, including antioxidant activity.