Knowde Enhanced TDS
Identification & Functionality
- Active Component
- Ingredient Name
- Ingredient Origin
- Pharma & Nutraceuticals Functions
- Product Families
- Plant Source
Fresh frozen fruit
Features & Benefits
- Benefit Claims (Health)
- Labeling Claims
- Food Ingredients Features
- Product Overview
- Vaccinium myrtillus L. is a small edible berry whose use in traditional medicine has been documented since the Middle Ages, becoming one of the major herbal remedies after 16th century. Later studies have then identified some of bilberry biologically active substances, particularly the anthocyanins, with impressive antioxidant properties.
- Mirtoselect® is a standardized extract containing more than 36% of anthocyanins, whose formulation has been optimized from the 1970s.
- Supported by more than 60 positive studies, including at least 30 controlled or double-blind studies about vascular and eye health efficacy, nowadays Mirtoselect® is also studied for its anthocyanins profile broad effect, encompassing memory optimization, cardiovascular health, metabolic health and more.
- Health and Sustainability
Biodiversity and Social Responsibility
Bilberry picking becomes a way to ensure biodiversity and conservation of the natural environment, since it represents a real possibility of income for local population, as it happens in Northern and Eeastern Europe, where this activity also safeguards the natural heritage threatened by deforestation.
A Virtuos Process: Zero Waste and Less Energy
The production process of Mirtoselect® reflects its sustainable and circular vocation: all fruit waste, water and ethanol used are upcycled and reused in a cycle of endless value. In addition, the energetic impact has been optimized thanks to the investments in highly efficient energy production plants including solar panels and steam boilers,that allow Indena to self-produce up to the 75% of energy needed by its Italian main plant.
Benefits For People’s Health and the Environment
The concept of One Health really fits Mirtoselect®, since not only is a nutraceutical product that has a proved beneficial activity on vascular health and ophthalmology but, from its origin in the forest, it respects the natural environment. An example? The extraction process only uses ethanol, a biodegradable and eco-compatible option instead of other more hazardous organic and toxic solvents.
- MIRTOSELECT® Features and Benefits
MIRTOSELECT® is the authentic bilberry extract obtained from Vaccinium myrtillus L. berries:
- authentic bilberry has a very specific “fingerprint” identified through HPLC analysis
- it contains ≥36% anthocyanins, plus the full range of the non-anthocyanin components, critical for its the efficacy
MIRTOSELECT® is the only bilberry extract , void of any known side effect, whose properties have been clinically and pharmacologically demonstrated.
The studies have shown:
- improvement of contrast sensitivity in retinal health
- attenuation of free radical damage associated with accommodation in school children
- to support healthy blood sugar levels
- to improve tear secretion in dry eye
- to support eye health in retinal challenges
- more than 50 positive studies, including at least 25 controlled or double-blind studies, have validated the efficacy in vascular health of Indena’s bilberry extract
- quality tracked down to the genome with proprietary DNA validation.
- Health Benefits
Antioxidant activity, Eye health, Retinal health, Vascular health
Applications & Uses
- Markets
- Food & Nutrition Applications
- Use Level
- 160-320 mg/day
Properties
- Physical Form
- Appearance
- Dark red-violet powder
- Assay
| Value | Units | Test Method / Conditions | |
| Anthocyanins | 36.0 | % | HPLC Method |
Technical Details & Test Data
- Mirtoselect® into Action
- The beneficial activity of Mirtoselect® relies mostly in its anthocyanins’ powerful antioxidant potential, although anthocyanins’ are also associated to other biological activities.
- The major application areas investigated so far for Mirtoselect® are vascular health and ophthalmology.
- Thanks to the effect on vascular circulation, Mirtoselect® can improve oxygen and blood delivery to the eye, restoring the tear secretion functionality and supporting eye health in retinal challenges.
- Furthermore, its free-radical scavenging properties counteract oxidative stress, one of the major dry-eye discomfort risk factors.