- INCI Name:Sodium Polyitaconate
- Functions:Film Former
- Ingredient Origin:Natural Origin, Non-Animal Origin, Plant Origin
- Benefit Claims:Fast Drying, Curl Retention, Ease of Styling, Frizz Control, Strong Hold, Volumizing, Sensory Enhancement, Superior Performance, Humidity defying, High Humidity, Thermal Protection, Humidity Retention, Volume Expansion
- Labeling Claims:Plant-Based, Ulta Beauty's Conscious Beauty, Credo Clean Standard, Sustainable, Naturally Derived, Natural
- Certifications & Compliance:EU Cosmetic Regulation 1223/2009 Compliant
Amaze SP 100% natural polymer provides humidity-resistant style retention, volume and anti-frizz performance for hair products. Its exceptional sensory and look makes it the ideal choice for natural and nude styling products that deliver touchable hold.
Amaze SP polymer is a new entry into the hair styling market designed to offer consumers a more natural hold in use. It can be formulated into a variety of hair styling products ranging from mousses to creams and even sprays. The polymer itself is 100% natural and derived from plants only. It is manufactured using an extremely eco-conscious process to deliver a sustainable styling polymer.
Amaze SP is soluble in water and water/ethanol solutions.