- INCI Name:Hydroxypropyltrimonium Hydrolyzed Milk Protein
- Ingredient Origin:Non-Animal Origin, Animal Origin, Natural Origin
- Functions:Anti-Static Agent, Conditioner, Chelating Agent, Moisturizing Agent
- Labeling Claims:Natural, Naturally Derived
- Benefit Claims:Improved Texture, Chelating, Soft Feel, Moisturizing
Developed and manufactured in Japan by SEIWA KASEI, Promois™ HYDROMILK-Q is a cationized derivative of milk protein. Thanks to its cationic character, it can adsorb to the damaged part of the hair, repair very effectively and improve texture. It also has anti-static properties. Milk is a foundamental food for mammals to feed their children. Milk proteins have plenty of essential amino acids at high rates. It has a balanced amino acid composition, which generates a moist feeling. Additionally, it has a chelating effect as milk contains acidic amino acid and phosphoric ester. Promois™ series is peptide, obtained through the hydrolysis of natural proteins, and their derivatives.