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Promois™ WG is hydrolyzed wheat protein with conditioning efficacy. Wheat protein is rich in acidic amino acids and particuarly in glutaminc acid which provide moisturizing effect. It also has a slight amount of cystine, the amino acid tht brings strength to the hair. Lastly,compared with other plant proteins, wheat proteins tend to have a lighter texture. Promois™ series is a range of peptides and derivatives obtained through hydrolysis of natural proteins. It is developed and manufactured in Japan by SEIWA KASEI.

INCI Name: Hydrolyzed Wheat Protein

Ingredient Origin: Natural Origin, Plant Origin

Functions: Conditioner

Labeling Claims: Clean at Sephora, Credo Clean Standard, Natural, Naturally Derived, Ulta Beauty's Conscious Beauty

Benefit Claims: Conditioning, Moisturizing, Soft Feel

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Knowde Enhanced TDS

Identification & Functionality

Carrier
Cosmetic Ingredients Functions
CAS No.
70084-87-6, 222400-28-4, 94350-06-8
EC No.
305-225-0

Features & Benefits

Product Background

Wheat protein is rich in acidic amino acid as with soy protein and also has a slight amount of cystine. It brings light texture as compared to soy protein.

Applications & Uses

Application Format
Hair Care Applications

Properties

Typical Properties
ValueUnitsTest Method / Conditions
Active Content25%
Butylene Glycol Content2%
Methylparaben Content0.3%
Molecular Weight700
Propylparaben Content0.03

Packaging & Availability

Country Availability
Regional Availability
  • Asia Pacific