Knowde Enhanced TDS
Identification & Functionality
- Food Ingredients Functions
- Technologies
Features & Benefits
- Food Ingredients Features
- Features and Benefits
- Heat and freeze stable
- Customizable to your application
- Allergen Free
- Gluten Free
- TruSugr™ is an all natural, zero calorie sweetener
- TruSugr™ overcomes negative taste attributes achieving a sugar like taste profile.
Applications & Uses
- Food & Nutrition Applications
- Food & Beverage Application
Now food and beverages can be both healthy and tasty. We improve the taste of most products with bitter ingredients including caffeine, alternative sweeteners, Stevia, reduced sodium, and bitter botanicals in most applications while supporting reduced sugar.
- All natural
- Non-GMO
- Organic
- Listed as natural flavors or extracts.
Regulatory & Compliance
- Certifications & Compliance
- Certifications
- Non-GMO Certified
- Kroger 101 and Whole Foods compliant
- Organic compliant
- Halal
- Kosher
Technical Details & Test Data
- New Study Shows That Consumers Are Looking For Healthy Products With Less Sugar
A new study from the University of Nottingham’s Division of Food, Nutrition and Dietetics department, found that when shoppers are presented with the same item with varying nutrition facts, high sugar content was ranked as a greater health concern than excess fat, saturated fat and salt content.
The updated 2020 nutrition facts label makes it is easier than ever for sugar-wary consumers to identify products with a significant amount of added sugar. Studies on food trends show that increased consumer demand for “better-for-you-snacks” will likely continue in 20202. With new data from the CDC reporting that over 40% of American adults are now obese, the call for healthier products from consumers and public health officials is only increasing.
In response to the growing consumer demand for reduced sugar products, Tastes Natural has developed TruSugr. TruSugr™ is an all-natural, zero calorie sweetener that has the sweetness profile of sugar. While many brands have added sugar-free or reduced sugar products into their product lines, products taste are often unacceptable. These products may lack sweetness and/or have negative taste that reduce their market appeal. TruSugr™ overcomes those negative taste attributes achieving a sugar-like taste profile. All of Tastes Natural’s Products are non-GMO, all natural, organic compliant, gluten free, and kosher.
- Application of TruSugr™ as Sugar Replacement
Our client is a global leader in shaved ice operations with 1,600 franchises. Their franchisees sell at school sponsored events making nutrition an important consideration in their syrup offering. The client was seeking a sugar reduction in their product with a target of a 40% reduction while adding nutraceuticals to increase overall nutrition. Subsequently, their goal was to design a secondary offering that reduced sugar by 75% while making fruit a primary ingredient.
Utilizing both TruSugr™ and TruClear™ sugar was reduced by 85% without any difference in taste panels.