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CURVELINI

CURVELINI is an ingredient created by assessa based on the extraction of the precious active ingredients from the seeds of the golden flax. Curveline improves curls definition, holds the curls for 24 hours and increases hair gloss after one application. CURVELINI is a natural product, 100% biodegradable.

INCI Name: Caprylic/Capric Triglyceride, Glyceryl Oleate Citrate, Linum Usitatissimum (Linseed) Seed Extract, Potassium Sorbate, Sodium Benzoate

Functions: Gloss Enhancer, Softener

Ingredient Origin: Natural Origin, Non-Animal Origin, Plant Origin

Labeling Claims: Biodegradable, Clean at Sephora, Credo Clean Standard, Natural, Naturally Derived, Organic, Plant-Based, Sustainable

Certifications & Compliance: ECOCERT, ISO 16128, Organic Certified

Benefit Claims: Curl Retention, Ease of Styling, Excellent Softness, Gloss, Gloss Enhancement, Healthy-Looking Hair, Shine & Radiance, Softening

Technical Data Sheet
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Knowde Enhanced TDS

Identification & Functionality

Cosmetic Ingredients Functions

Features & Benefits

New Technology

Hair Health, Shine and Softness

CURVELINI has an excellent curl holding property and doesn’t leave the hair stiff or crunchy.

The resilience of the fibers of the golden flax and the unique composition of its seeds inspired ASSESSA to develop a new technology (DME-Dynamic Microemulsification Extraction) to extract the soluble fibers, together with the proteins and the oils. The bioadhesive polysaccharides extracted from flaxseeds present in CURVELINI form and keep beautiful, natural-looking curls, while its proteins, rich in Glutamic Acid, Aspartic Acid and Arginine condition and treat damaged hair. The flaxseed oil fraction of CURVELINI is a source of the essential fatty acid (EFA) named alpha linolenic acid, or ALA. Such EFAs are important to hair health, adding softness and shine to the hair curls. CURVELINI has excellent curl holding properties without leaving the hair crunchy or stiff. CURVELINI adds a beautiful gloss and a natural bouncy look to the curls – even if the hair is damaged and brittle.

 

Flax in History

Flax (Linum usitatissimum) production goes back to ancient history. Flax remnants were found in Stone Age dwellings in Switzerland. Ancient Egyptians made fine linens from flax fiber. Archeological discoveries show that the Egyptians wrapped their mummies in pure linen fabrics, which proves the resilience of this fiber to the action of time. Flaxseed is rich in unique soluble fibers, its oil rich in omega unsaturated fatty acids and proteins.

 

Note: Treatment of Hair with Curvelini Increased the Holding of Curls by 125% After 24 Hours, When Compared to the Placebo.

 

CURVELINI holds the curls for 24 hours.

Benefits
Gloss, Softness, Styling

Applications & Uses

Use Level
1.0 - 4.0%
Usage Guidelines
Product %
Hair treatment serum 2.0 to 4.0
Modeling cream (curly hair) 1.0 to 3.0
Leave-on product 1.0 to 3.0
Moisturizer for curly hair 2.0 to 3.0
Hair mask 2.0 to 4.0
Shampoo 1.0 to 3.0
Conditioner 1.0 to 3.0

Regulatory & Compliance

Certifications & Compliance

Technical Details & Test Data

Proof

Retention of Curls Image Analysis

Virgin curly hair tresses were treated with a shampoo, conditioner and leave-on conditioning formula. CURVELINI was applied at 3% in all formulas. Tresses were curled with a hot iron and kept at 85% RH and 22 °C for 24 hours. Tresses were photographed for digital analysis at times zero (initial), 4, 8 and 24 hours.

CURVELINI - Proof

Curls Retention: Tress Area Variation
 

CURVELINI - Proof - 1

Evaluation of Sensorial Parameters: Panel Test

Virgin curly hair tresses were bleached and treated with a shampoo, conditioner and leave-on conditioning formula. CURVELINI was applied at 3% in all formulas. After the application of leave-on tresses were allowed to dry in a standardized environment at 55% RH and 22 ± 2°C for 24 hours. After drying, tresses were evaluated by 2 trained professionals (panelists) for hair softness; definition and formation of curls. Based on the answers provided by the panelists, it can be concluded that treatment with the products with CURVELINI performed better (more efficiently) compared to placebo for both evaluators, for the parameters: softness, definition and formation of curls.

Hair Gloss: Glossmeter

Virgin straight caucasian hair tresses were measured for initial gloss using a Micro TRI-Gloss glossmeter (BYK-Gardner). Hair tresses were treated with a shampoo, conditioner and leave-on conditioning formulas. CURVELINI was applied at 3% in all formulas. After the treatment, tresses were dried with a blow dryer under standard conditions until completely dried and measured for final gloss. The changes in gloss were calculates as the difference between the initial and final measures for each sample.

 

Gloss Variation

CURVELINI - Proof - 2