PureSea

Identification

Country of Origin

United Kingdom

Ingredient Name

Ascophyllum Nodosum

Ingredient Origin

Plant Origin

Technologies

Food Ingredients,

Pharmaceuticals & Nutraceuticals

Product Families

Nutraceuticals & Supplements

Supplements & Functional Ingredients

Nutrition & Fortification

Functional Ingredients

Taste & Flavor

Flavor Enhancers,

Salt & Salt Substitutes

Whole Foods, Extracts & Premixes

Algae & Extracts,

Alternates & Replacements

Food Ingredients Functions

Flavor Enhancer,

Salt Substitute,

Supplement,

Weight Management Ingredient,

Whole Food Ingredient

Pharma & Nutraceuticals Functions

Dietary Supplement,

Weight Management Ingredient

Features & Benefits

Benefit Claims (Health)

Improves Cognitive Health,

Neuroprotection,

Reduce Blood Sugar Levels,

Regulates Metabolism,

Supports Thyroid Function,

Weight Management

Labeling Claims

GMO-free,

Kosher,

Natural,

Organic,

Plant-Based,

Sustainable,

Vegan

Applications & Uses

Markets

Food & Nutrition

Applications

Food

Savory & Culinary

Nutrition & Well Being

Functional Foods,

Nutraceuticals & Supplements

Food & Nutrition Applications

Dietary Supplements,

Food Seasonings,

Functional Foods,

Savory Products

Brand Highlights

• Natural health and wellness delivered through the gold-standard sustainable seaweed.
• PureSea® is sourced from sustainable proprietary production in the pristine Scottish Outer Hebrides.
• Safe, consistent & standardised source of essential nutrition. Every batch tested for safety, quality & nutrition.
• Fully online transparent traceability system including authentication, unique DNA
• Independent analysis shows PureSea® is lower in heavy metals, and higher on measures of quality as compared to other sources of seaweed.

Benefits

PureSea® ensures customers have the confidence of using the gold-standard seaweed ingredient, and can access brand benefits including:

• Science & Research : Access to PureSea® scientific research and support from the experts on the applications and benefits of PureSea® to address health, flavour and nutrition
• Provenance : The unique and sustainable story of where PureSea® is from in the pristine and stunning Scottish Outer Hebrides.
• Traceability : Access to online traceability by batch linking to sites of harvest, technical documentation, photography and even down to the name of the harvester.
• Promotion : Promotion and partnership of brand affiliated products where needed through the PureSea® network.
• Brand Association : Authorised use of the PureSea® trademark on pack and in marketing literature.

Market Needs and Nutritional Deficiencies

• Naturally rich in iodine, PureSea® seaweed can address the huge and growing global iodine deficiencies.
• Seaweed provides vital plant-based nutrition - it is the only natural, plant-based source of essential iodine.
• PureSea® offers essential nutrition from the sea™.

Health Benefits

PureSea® naturally innovative seaweed ingredients are based on proprietary production & processing resulting in the gold-standard of seaweed with numerous health and nutrition benefits. PureSea® absorbs safe levels of iodine from the pristine waters in which it grows making it a naturally rich and consistent source of this essential nutrient. For this reason, PureSea® provides a number of approved health claims :

 

Energy & Metabolism

• lodine is essential in order for the body to produce thyroid hormones. These hormones play an essential role in metabolism - the rate at which cells work and use energy. A diet with inadequate iodine intake can cause metabolism to slow down, which can result in symptoms such as weight gain and tiredness.
• 30% RDA dose : 100mg PureSea®
• Approved health claim : Supports a normal energy yielding metabolism

Thyroid Health

• The thyroid produces the hormones T3 and T4 - the number in the name of the harmone relates to the amount of iodine atoms. A lack of iodine in the diet can result in hypothyroidism.
• Hypothyroidism can present with a number of unwanted symptoms including weight gain, tiredness, brittle hair and nails and dry skin.
• 30% RDA dose : 100mg PureSea®
• Approved health claim : Supports normal thyroid health & function

Cognitive Function

• lodine deficiency is the most prevalent and preventable cause of mental impairment in the world.
• lodine deficiency can result in impaired cognitive and motor development which can affect performance at school and productivity throughout life. Studies show iodine deficient people may forfeit 15 IQ points.
• 30% RDA dose : 100mg PureSea®
• Approved health claim : Supports normal cognitive function

Healthy Child Development

• lodine is a key nutrient in foetal development. Deficiency during pregnancy can result in impaired brain development of the foetus, low birth weight and prematurity. The brain still needs iodine for development during the first two years of life, and then through the rest of childhood and later life
• lodine deficiency in children is responsible for disorders in physical and cognitive development, and hypothyroidism.
• 30% RDA dose : 100mg PureSea®
• Approved health claim : Supports normal growth of children

Beauty from Within

• Beauty from Within Seaweed for food and nutritional supplements has benefits nutritionally for beauty-from-within.
• A common symptom of hypothyroidism caused by iodine deficiency is 'dry, flaky skin and brittle hair and nails.
• 63% of people with hypothyroidism report experiencing dry skin as a symptom.
• 30% RDA dose : 100mg PureSeaⓇ
• Approved health claim : Supports normal maintenance of skin

Seaweed Supplementation on Iodine Status

Low-level seaweed supplementation improves iodine status in iodine-insufficient women.

Key findings:

• Asymptomatic women consuming diets low in seafood and dairy products displayed evidence of iodine deficiency.
• The amount of iodine excreted over the 24h period was significantly higher after synthetic iodine intake, and peak iodine excretion was earlier compared to the natural seaweed source.
• A difference was observed in the amounts of iodine excreted between those with sufficient and insufficient iodine intake - this demonstrated that most of the iodine will be excreted in urine if iodine stores are replete.
• An acceptable/palatable commercially available seaweed product could boost iodine intake and support thyroid health without a deleterious impact.

 

Conclusion : Fermentation of seaweed in the colon is required to free iodine from the seaweed matrix. This means that the seaweed matrix can delay iodine absorption, with iodine being released from the food over a longer period as compared to synthetic iodine. These results demonstrate that iodine from PureSea® seaweed is more effective than a synthetic source at providing the body with a controlled and consistent iodine supply, with more iodine utilised and less excreted.

Puresea® Benefits for Blood Glucose Management

The Effect of Seaweed Enriched Bread on Carbohydrate Digestion and the Release of Glucose from Food.

Key findings :

• Reductions were observed in the mean peak blood glucose concentration for 0.5% PureSea® enriched bread compared to control bread.
• The PureSea® enriched bread reduced the incremental area under the curve compared to the control bread in the model gut system.
• After the initial 30 minutes in the small intestinal phase the addition of PureSea® as both enriched bread and free seaweed significantly reduced the amount of glucose release compared to the control at all subsequent time points.
• PureSea® was shown to have an inhibitory effect on carbohydrate digestion in vitro and a reduction in insulin response in vivo.

Conclusion : Glucose was released at a significantly lower rate when bread was consumed with PureSea®. This can have applications in blood sugar and healthy weight management by resulting in a more sustained release of glucose and less spikes in blood sugar, and so more of a feeling of satiety.

Puresea® Benefits for Blood Sugar Management

Blood Sugar Management via inhibition of Amylase Activity: Comparison of the effectiveness of White Kidney Bean Extract (WKBE] and PureSea® Seaweed

Background : Research on White Kidney Bean Extract has shown it to be effective at inhibiting amylase activity, which reduces the rat of carbohydrate digestion and blood sugar release* (as shown in the graph to the right). This demonstrates beneficial effects for weight loss and blood sugar management. Similarly, research on PureSea® seaweed shows significant reduction in the rate of digestion of carbohydrates through the same mechanism**. These findings formed the basis of the present independent analysis, which aimed to establish which of the two (WKBE or PureSea® seaweed] was the most effective at inhibiting amylase activity.

Method : In vitro comparison of WKBE and PureSea® seaweed in an amylase activity assay.

Key findings :

• The rate of amylase inhibition of PureSea® was found to be over 5 times higher than that of WKBE
• Dose response data demonstrated that PureSea® was significantly more effective at reducing amylase activity from concentrations of 1.25mg/ml to 10.0mg/ml
• The most effective dose response of PureSea® (5mg/ml] reduced amylase activity by 96.1%

Comparison of 1.5g of WKBE vs. control on changes in plasma glucose after carbohydrate consumption (*significance vs. control)

Amylase dose response activity curve in the presence of PureSea® seaweed or WKBE.

Conclusion : Research comparing the impact of PureSea® seaweed and WKBE on amylase activity has demonstrated that PureSea® is significantly more effective at inhibiting amylase. These findings indicate that PureSea® could be a more effective choice than its well-known counterpart — which has a strong market presence - at inhibiting carbohydrate breakdown and reducing the rate at which sugar is released into the blood.

Application: Scaling the in vitro dose into a real-world scenario would equate to a daily dosage of 250-500mg of PureSea® Natural, which could result in an impact of reduced carbohydrate breakdown and slower blood sugar release.

Flavor Enhancement