Amaze

Nouryon Brand

Products:4

Naturally-derived Amaze™ products provide formulators with the essential functionalities – rheology modification, film forming and esthetics modifiers – they need to create eco-friendly products for skin care, sun care, hair care, hair styling, and color cosmetics.

View All Amaze Products

Amaze Nordic Barley

INCI Name:Hordeum Vulgare Seed Flour
Functions:Absorbent, Aesthetic Enhancer
Ingredient Origin:Natural Origin
Labeling Claims:Clean Label, Biodegradable, Naturally Derived, Aluminum-free, Natural, Additive-free, Organic, Microplastics-free, Ulta Beauty's Conscious Beauty, GMO-free
Certifications & Compliance:Organic Certified, COSMOS, ECOCERT
Benefit Claims:High Purity, Non-Irradiated, Shine Reducing, Non-Tacky, Smooth Feel, Compatibility, Ease of Styling, Blurring Effect, Water Absorbent, Skin Correction, Aesthethic Enhancement, Age & Dark Spot Reduction, Effective Oil Absorbent, Volumizing, Hair Conditioning, Superior Skin Feel, Texturizing, Antimicrobial

Amaze Nordic Barley is a 100% natural, unmodified, COSMOS approved starch. The pure barley is regionally sourced from Scandinavia and produced in an eco-conscious process as a side-stream of the beverage industry. It has excellent microbial purity and so is produced without the requirement for irradiation or other treatments. The unique sensory benefits delivered in formulation by the Amaze Nordic Barley are a result of the products unique singular oblate spheroid morphology. The product allows formulators to achieve excellent skin feel from skin and sun care emulsions. In addition, the Barley starch delivers a 100% natural oil absorber for dry shampoo applications. Finally, it can deliver blurring and nude effects fo color cosmetics.

Amaze

INCI Name:Corn Starch Modified
Functions:Hair Fixative, Film Former
Ingredient Origin:Natural Origin
Benefit Claims:Non-Tacky, Lifting, Sensory Enhancement, Volumizing
Labeling Claims:Biodegradable, Natural, Plant-Based, Clean at Sephora, Credo Clean Standard, Naturally Derived, Ulta Beauty's Conscious Beauty

Amaze polymer is a nonionic, naturally-derived film former based on modified corn starch. This starch-based fixative offers excellent root lifting properties, good humidity resistance, and sensorial benefits in hair styling aids.

Amaze SP

INCI Name:Sodium Polyitaconate
Functions:Film Former
Ingredient Origin:Natural Origin, Non-Animal Origin, Plant Origin
Benefit Claims:Humidity defying, Frizz Control, Volumizing, Strong Hold, High Humidity, Fast Drying, Volume Expansion, Sensory Enhancement, Ease of Styling, Thermal Protection, Superior Performance, Curl Retention, Humidity Retention
Labeling Claims:Sustainable, Natural, Plant-Based, Credo Clean Standard, Naturally Derived, Ulta Beauty's Conscious Beauty
Certifications & Compliance:EU Cosmetic Regulation 1223/2009 Compliant

Amaze SP 100% natural polymer provides humidity-resistant style retention, volume and anti-frizz performance for hair products. Its exceptional sensory and look makes it the ideal choice for natural and nude styling products that deliver touchable hold. Amaze SP polymer is a new entry into the hair styling market designed to offer consumers a more natural hold in use. It can be formulated into a variety of hair styling products ranging from mousses to creams and even sprays. The polymer itself is 100% natural and derived from plants only. It is manufactured using an extremely eco-conscious process to deliver a sustainable styling polymer. Amaze SP is soluble in water and water/ethanol solutions.

Amaze XT

INCI Name:Dehydroxanthan Gum
Functions:Hair Fixative, Suspending Agent, Thickener, Film Former, Viscosity Modifier
Ingredient Origin:Natural Origin
Labeling Claims:Credo Clean Standard, Clean at Sephora, Naturally Derived, Natural, Ulta Beauty's Conscious Beauty, Sustainable, From Renewable Resources
Certifications & Compliance:EU Cosmetic Directive 76/768/EEC
Benefit Claims:Cost Effective, Good Dry Combing, Strong Hold, Emulsion Stabiliser, Detangling, Superior Suspension, Non-Tacky, Smooth Feel, Improved Thickness, Ease of Styling, Film Forming, Good Wet Combing, Long Lasting, Aesthethic Enhancement, Non-Flaking, Reduces Flaking, Superior Skin Feel, Fixative, Smoothing

Amaze XT is a 100% renewable, natural, multifunctional polymeric rheology modifier with exceptional thickening performance, superior suspension capabilities and esthetic properties for use in a wide range of personal care applications. Insoluble functional materials can provide visual appeal, deliver active ingredients and exfoliate. Incorporating and stabilizing these materials requires extra performance on the part of the rheology modifier. Amaze XT polymer provides the required performance. In addition to its thickening abilities, Amaze XT polymer has a high elastic/storage modulus (G’), indicating good suspending ability. Systems formulated with Amaze XT polymer show stable longterm suspension, even at elevated temperatures.

Knowde Brand Summary

Identification

Chemical Family: Cellulose & Cellulosics,
Modifed Starches,
Starches,
Xanthans
INCI Name: Corn Starch Modified,
Dehydroxanthan Gum,
Hordeum Vulgare Seed Flour,
Sodium Polyitaconate
Ingredient Origin: Natural Origin,
Non-Animal Origin,
Plant Origin
Technologies: Cosmetic Ingredients
Product Families: Cosmetic Actives
Hair Actives
Functionals
Film Formers,
Rheology Modifiers,
Texturizers & Fillers,
Visual Modifiers
Cosmetic Ingredients Functions: Absorbent,
Aesthetic Enhancer,
Film Former,
Hair Fixative,
Suspending Agent,
Thickener,
Viscosity Modifier

Features & Benefits

Benefit Claims: Aesthethic Enhancement,
Age & Dark Spot Reduction,
Antimicrobial,
Blurring Effect,
Compatibility,
Cost Effective,
Curl Retention,
Detangling,
Ease of Styling,
Effective Oil Absorbent,
Emulsion Stabiliser,
Fast Drying,
Film Forming,
Fixative,
Frizz Control,
Good Dry Combing,
Good Wet Combing,
Hair Conditioning,
High Humidity,
High Purity,
Humidity Retention,
Humidity defying,
Improved Thickness,
Lifting,
Long Lasting,
Non-Flaking,
Non-Irradiated,
Non-Tacky,
Reduces Flaking,
Sensory Enhancement,
Shine Reducing,
Skin Correction,
Smooth Feel,
Smoothing,
Strong Hold,
Superior Performance,
Superior Skin Feel,
Superior Suspension,
Texturizing,
Thermal Protection,
Volume Expansion,
Volumizing,
Water Absorbent
Labeling Claims: Additive-free,
Aluminum-free,
Biodegradable,
Clean Label,
Clean at Sephora,
Credo Clean Standard,
From Renewable Resources,
GMO-free,
Microplastics-free,
Natural,
Naturally Derived,
Organic,
Plant-Based,
Sustainable,
Ulta Beauty's Conscious Beauty

Applications & Uses

Markets: Personal Care
Applications: Beauty & Care
AP/Deo,
Bath & Shower,
Color Cosmetics,
Hair Care,
Skin Care,
Sun Care
Application Format: Aerosol,
Creams,
Gel,
Leave On,
Lotions,
Masks,
Rinse Off,
Spray
AP/Deo Applications: Antiperspirants,
Deodorants
Hair Care Applications: Curl Enhancing Products,
Dry Shampoos,
Hair Creams,
Hair Spray,
Hair Styling Products,
Hair Wax,
Pomade
Skin Care Applications: Body Cream,
Body Lotion,
Face Cream,
Facial Mask,
Skin Conditioner Mousse,
Skin Gel,
Skin Toners
Sun Care Applications: After Sun Products,
Sunscreen Cream